Flowering Street Ke Kuamoʻo Pua na Mingjun Jiang

ʻO Flowering Street Ke Kuamoʻo Pua na Mingjun Jiang he mea lanakila hanohano loa o ka 2021 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2021

Flowering Street Ke Kuamoʻo Pua

na Mingjun Jiang

Mea Kūʻai: Monka Design

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

12,092

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #121372

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Flowering Street Ke Kuamoʻo Pua

He hōʻailona kaʻina ʻoihana aloha ʻo Flowering Street i hana ʻia e kōkua i ka poʻe home ʻole ma Lākana. Hāʻawi kēia hōʻailona i nā mea kūʻai home ʻole i ke ala e loaʻa ai ke kālā ma o ke kūʻai ʻana i nā pua ma ke kumukūʻai maʻamau o ka mākeke, ma kahi o ka hilinaʻi ʻana i nā makana. Ua hoʻoulu ʻia ke ʻano o ka hōʻailona e nā hōʻailona alanui o Lākana, he hoʻomanaʻo i ka huaʻōlelo "street friends" i hoʻohana ʻia e ka poʻe e moe ana i waho. Ua wahī ʻia kēlā me kēia pūʻulu pua i loko o nā nūpepa kahiko i ʻohi ʻia, nakiniki ʻia me ke kaula hemepa kūlohelohe, a hāʻawi pū ʻia me kahi kāleka mahalo. Ma o ka hoʻohana ʻana i nā mea kūlohelohe hoʻohana hou ʻia, ua emi ke kumukūʻai o ka hoʻopaʻa pūʻolo, no laila hiki ke kākoʻo ʻia ka nui aku o nā mea kūʻai.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Flowering Street Ke Kuamoʻo Pua i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Flowering Street Ke Kuamoʻo Pua he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Flowering Street Ke Kuamoʻo Pua i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
Nā Ana a me ka Hoʻopili: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
Nā Lepili: charity, homeless, London, branding, visual, identity, flower
ʻEnehana Hana: Flowers sold by the homeless.
Pilikia Hoʻolālā: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
Noiʻi: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
Hoʻoulu Manaʻo: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
Ka Lōʻihi o ka Papahana: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
Kaʻina Hana: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
Nā Palapala Kuleana: none
Nā Lālā Hui: Mingjun Jiang
Nā Kuleana Kiʻi: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019