Irrational Slice Hōʻike Waihoʻoluʻu ʻIkepili by Lu Zhao, Ruhe Zhang and Qi Wang

Irrational Slice Hōʻike Waihoʻoluʻu ʻIkepili by Lu Zhao, Ruhe Zhang and Qi Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2021

Irrational Slice Hōʻike Waihoʻoluʻu ʻIkepili

by Lu Zhao, Ruhe Zhang and Qi Wang

A' Design Award Keleawe Winner in Kiʻi Category

12,503

Verified Award Winner

Verify Award Status for #121420

View at A' Design Award Press Release Award Badge

Colors

The Design

About Irrational Slice Hōʻike Waihoʻoluʻu ʻIkepili

ʻO Irrational Slice kahi papahana hōʻike waihoʻoluʻu ʻikepili e hōʻike ana i ka ʻikepili noiʻi ma kahi ākea ʻekolu ana. Mai kahi hoʻokolohua noʻonoʻo mai ka ʻikepili e hoʻohālikelike ana i ka hoʻoholo ʻana o ke kanaka a me ka mīkini. Ua kūkulu ʻia ke kumu hoʻohālike ʻekolu ana me ka nānā ʻana i ke kūkulu ʻana o nā neurona lolo. Na ka polokalamu augmented reality e hoʻōhōhala i ke kumu hoʻohālike i ka wā e nānā ʻia ai kahi peʻa paʻi paʻi. Hiki i ka poʻe nānā ke hoʻokaʻa i ke kumu hoʻohālike a hoʻonui a hoʻouʻuku paha me ka manamana lima e heluhelu i ka ʻikepili mai nā ʻano kihi like ʻole. ʻO ka pahuhopu, ʻo ia ka ʻimi ʻana i nā ala hou e nānā a hoʻouna ai i ka ʻikepili.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Irrational Slice Hōʻike Waihoʻoluʻu ʻIkepili i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Irrational Slice Hōʻike Waihoʻoluʻu ʻIkepili he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Irrational Slice Hōʻike Waihoʻoluʻu ʻIkepili i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.
Tags: Information Design, Information Visualization, AR, 3D, Poster
Production Technology: Multimedia
Design Challenge: The difficulty lies in the balance between "clear transmission of information" and "better visual effect". During the creation process, I made many attempts, and finally chose to establish data visualization in 3D, hoping to explore new presentation ways of information design so as to find the best balance point. This is a new attempt, and we hope that this 3D presentation can strengthen the sense of connection between the viewer and the data, and make the transmission of information more effective.
Research: The integration of information is a very important part, and it is this data that sets the stage for our later creation. Analyzing the data takes up most of our upfront work, but it's essential. We built a 3D information model based on a large amount of research data, combined with the structure of brain neurons, with the ultimate purpose of exploring people's irrational cognition and judgment, as well as developing new ideas of information observation, so that readers can better understand information through stronger interactive mode.
Inspiration: Inspired by the fact that people's irrational choices are affected by multiple reasons, Seek inspiration from some common but overlooked normalcy in life. Focus on subjective, irrational, emotional moments or cognitive moments that we all have. This is why robots are chosen as the comparison item.The 3D information visualization model and poster were made based on the data obtained from the cognitive experiment of man-machine confrontation.
Project Duration: The project started in March 2020 in China and finished in June 2020 , and was exhibited in "The start of a long journey outstanding works by graduates of 2020 from key arts academics in China” of Hubei Institute of Fine Arts.
Operation Flow: By using AR software to scan pictures,3D information model appears, which can be controlled by fingers to zoom in and out, rotate, etc. So that viewers can read information from multiple angles and enhance interaction.
Team Members: Lu Zhao
Ruhe Zhang
Qi Wang
Xiaoying Li