BD's Hype Tribe Ka Hoʻolālā Kūloko o ke Keʻena Hana by DB and B Pte Ltd

BD's Hype Tribe Ka Hoʻolālā Kūloko o ke Keʻena Hana by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award Gula in Hoʻolālā Loko Hale a me Hōʻike Competition Category.

GulaLoko Hale· 2021

BD's Hype Tribe Ka Hoʻolālā Kūloko o ke Keʻena Hana

by DB and B Pte Ltd

Client: DB and B Pte Ltd

A' Design Award Gula Winner in Loko Hale Category

25,018

Verified Award Winner

Verify Award Status for #122119

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BD's Hype Tribe Ka Hoʻolālā Kūloko o ke Keʻena Hana

ʻO BD's Hype Tribe kahi hoʻolālā kūloko keʻena hana e waiho ana ma nā papahele ʻelua o kekahi hale ma Singapore. Hoʻohui ka hoʻolālā i kekahi mau māhele ʻoihana i loko o hoʻokahi wahi kaiāulu kaʻana like. Ua hoʻopili ʻia kahi wahi hoʻokipa, nā wahi kope hana like a me nā kaiāulu hana e kahi huakaʻi ʻike mau. Ua hoʻoulu ʻia kekahi wahi kope e ke ʻano o waho a hāʻawi i kahi kaiapuni maluhia a ʻoluʻolu. Hana nā papa leo i hoʻolewa ʻia i ka manaʻo o ke kahe ma luna o ka lumi. Ua hui pū ʻia ka lāʻau a me nā mea kanu ʻōmaʻomaʻo e lawe mai i nā ʻāpana biophilic i loko. Kākoʻo ke ʻano kaʻana pākaukau i ka hoʻohana pono ʻana i ka papahele.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā BD's Hype Tribe Ka Hoʻolālā Kūloko o ke Keʻena Hana i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā BD's Hype Tribe Ka Hoʻolālā Kūloko o ke Keʻena Hana he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā BD's Hype Tribe Ka Hoʻolālā Kūloko o ke Keʻena Hana i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
Tags: Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
Design Challenge: Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
Research: The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys.
Inspiration: Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
Project Duration: The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.

Read the Press Release