Diplomatic Relations Hana Nui: Hoʻolālā Hōʻailona by Salvita Bingelyte

Diplomatic Relations Hana Nui: Hoʻolālā Hōʻailona by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 A' Design Award Kala in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KalaKiʻi· 2021

Diplomatic Relations Hana Nui: Hoʻolālā Hōʻailona

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Kala Winner in Kiʻi Category

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Verified Award Winner

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Colors

The Design

About Diplomatic Relations Hana Nui: Hoʻolālā Hōʻailona

Book Text: ʻO Diplomatic Relations he hōʻailona i hana ʻia no ka ʻElele Kelemānia ma Vilnius. Hōʻailona ka hoʻolālā i nā pilina ma waena o Lituania a me Kelemānia. Ma muli o ke ʻano o nā hae aupuni ʻekolu waihoʻoluʻu, ua kaha ʻia ʻekolu hōʻailona ʻae no kēlā me kēia ʻāina ma nā kala o kāna hae. Holo nā hōʻailona ma nā ʻaoʻao like ʻelua, e like me nā ala kaʻaahi e neʻe kaʻawale a laila hui hou. Hui pū ʻia nā hōʻailona ʻae ʻulaʻula e hōʻike i ka pilialoha a me ka lōkahi. Waiho ʻia ka hōʻailona kala ma luna o ke kua keʻokeʻo a hiki ke hoʻohana ʻia ma nā pepa hana, ka hoʻolaha ma waho a me nā makana ʻoihana. ʻO ka hana hou ʻana i ka hōʻailona ma ka laina e hana ai i kahi ʻano hoʻolālā.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Diplomatic Relations Hana Nui: Hoʻolālā Hōʻailona i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Diplomatic Relations Hana Nui: Hoʻolālā Hōʻailona he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Diplomatic Relations Hana Nui: Hoʻolālā Hōʻailona e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo was created for the German Embassy in Vilnius to symbolize diplomatic relations between Lithuania and Germany. Inspired by tricolor national flags, three check marks were created for each country using the colors of their flags. The marks represent two parallel sides, like train tracks heading in opposite directions, but coming back together again and being connected. The red check marks are combined, representing friendship and unity between the two countries.
Dimensions & Packaging: To enhance the visibility of the logo and keep original colors, it was decided to use a colored symbol on a white background.
Tags: Logo, symbol, visual identity, branding, corporate identity, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
Production Technology: The symbol of Lithuanian German cooperation is easily applied to stationery, outdoor advertising and corporate gifts. Combining more symbols in one line creates a pattern that can be used in many places.
Design Challenge: After drawing numerous symbols, it finally came to a modern and memorable logo design which will be used by the German Embassy in Lithuania for its external communication, events and promotional goods.
Research: A national flag is the most easily recognizable country symbol, so while searching for similarities between the two countries, the same patterns stood out in their flags and it was decided to find symbols that could seamlessly utilize these patterns, hence the check marks became a logical design solution.
Inspiration: Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Lithuania regained its independence just a few months after the reunification of Germany and diplomatic relations were restored.
Project Duration: Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
Operation Flow: The symbol highlights the relationship between the two countries by visually uniting the colors of their flags. The logo reflects the moment when two countries diplomatically unite, moving forward together into the future. The colorful marks provide a dynamic symbol, expressing the multifaceted relationship between Lithuania and Germany.
Image Credits: Erin Hope Stevens (Copywriter)