Clarity Hana Nui: Kūlana Hui Hoʻokele by Jeffery Fulton

Clarity Hana Nui: Kūlana Hui Hoʻokele by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2021

Clarity Hana Nui: Kūlana Hui Hoʻokele

by Jeffery Fulton

Client: Clarity Innovations

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Clarity Hana Nui: Kūlana Hui Hoʻokele

Kikokikona Puke: ʻO Clarity kahi kūlana hui hoʻokele i hoʻolālāʻia no kahi hui ʻenehana. Hui pū ke logo i ʻelua hōʻailona i hoʻohana ʻia i ke kākau code, i hoʻonoho ʻia i loko o kahi huinakolu e hōʻike ana i ka neʻe ʻana i mua. Hōʻike ke kala uliuli pouli i ka hilinaʻi, a ʻo ke kala uliuli ʻālohilohi e pili ana i ka ʻenehana. Hoʻohana ʻia ke kikokikona Neo Sans no kona ʻano hou, kahi e kūpono maikaʻi ai me nā kihi poepoe o ke logo. Hoʻokāʻoʻo ʻia nā gradient a me nā hoʻolike manaʻo, no laila, hilinaʻi ke kūlana i nā ʻano maʻalahi a me nā huaʻōlelo code. Hoʻohana pū ʻia kēia kūlana i nā waiwai kālepa o ka hui.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Clarity Hana Nui: Kūlana Hui Hoʻokele i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Clarity Hana Nui: Kūlana Hui Hoʻokele he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Clarity Hana Nui: Kūlana Hui Hoʻokele i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
Inspiration: Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
Team Members: Jeffery Fulton
Zoe Rogers

Read the Press Release