L’Amour Red Packet Boxset Pūʻolo ʻUlaʻula by Alex King

L’Amour Red Packet Boxset Pūʻolo ʻUlaʻula by Alex King is a highly esteemed winner of the very prestigious 2021 A' Design Award Hao in Hoʻolālā Lako Makana Competition Category.

HaoLako Makana· 2021

L’Amour Red Packet Boxset Pūʻolo ʻUlaʻula

by Alex King

Client: A&J Design

A' Design Award Hao Winner in Lako Makana Category

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Verified Award Winner

Verify Award Status for #122872

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About L’Amour Red Packet Boxset Pūʻolo ʻUlaʻula

Loaʻa i loko o kēia pahu makana 16 pūʻolo ʻulaʻula e hōʻike ana i ka pomaikai a me ka piha o ke ola. Hiki i nā kālepa ke koho mai loko mai o 26 hoʻolālā like ʻole a me nā huina "A" a "Z" e like me nā hua mua a me nā pono pilikino. Hāʻawi ka makana pilikino i nā kānaka i ka manaʻo o ka mea ʻokoʻa a kūpono loa no ka hana ʻana i kahi ʻano pilikino no lākou iho a me nā kānaka lākou e aloha nui ai. No nā kānaka mare o ka papa waena e makemake ana e koho i nā pūʻolo ʻulaʻula pilikino a hāʻawi i nā keiki me nā makemake maikaʻi loa.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā L’Amour Red Packet Boxset Pūʻolo ʻUlaʻula i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā L’Amour Red Packet Boxset Pūʻolo ʻUlaʻula he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā L’Amour Red Packet Boxset Pūʻolo ʻUlaʻula no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King