PepsiCo Foundation ʻŌnaehana ʻIke na Dennis Furniss

ʻO PepsiCo Foundation ʻŌnaehana ʻIke na Dennis Furniss he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KalaKiʻi· 2021

PepsiCo Foundation ʻŌnaehana ʻIke

na Dennis Furniss

Mea Kūʻai: PepsiCo International Mexico

Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi

42,147

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #122974

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā PepsiCo Foundation ʻŌnaehana ʻIke

He ʻōnaehana ʻike ʻo PepsiCo Foundation i hana ʻia no kekahi hui waiwai ʻole e kākoʻo ana i nā kaiāulu ma Mekiko a me ʻAmelika Latina. Hoʻololi ka hoʻolālā i kahi ʻōlelo ʻike ʻoihana i kahi mea kanaka aku. Hōʻike nā kinona kumu i nā kia nui ʻekolu o ka foundation. Ma kahi ʻōnaehana māhele, hui a hoʻonui kēia mau kinona no ka hana ʻana i nā hoʻohālike a me nā ʻano ʻili. Hoʻopau kahi kikokikona geometric, kahi palapala waihoʻoluʻu ʻōniʻoniʻo, kahi ʻano paʻi kiʻi a me kahi ʻano kiʻi i ka ʻike. Hoʻohana ʻia ka ʻōnaehana i kahi puke ʻano kiʻekiʻe kikohoʻe a me nā mea hanana e like me nā pālule, nā ʻeke a me nā pāpale.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā PepsiCo Foundation ʻŌnaehana ʻIke i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā PepsiCo Foundation ʻŌnaehana ʻIke he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā PepsiCo Foundation ʻŌnaehana ʻIke e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Nā Ana a me ka Hoʻopili: There are not packaging deliveries
Nā Lepili: PepsiCo, Foundation, identity, system, strong, consistency
ʻEnehana Hana: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Pilikia Hoʻolālā: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Noiʻi: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Hoʻoulu Manaʻo: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Ka Lōʻihi o ka Papahana: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Kaʻina Hana: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Nā Palapala Kuleana: Copyrights: PepsiCo International Mexico
Nā Lālā Hui: Innovation Design Center LATAM
Nā Kuleana Kiʻi: All Images: Design Innovation Center LATAM