Xphere Hana Nui: Hoʻoponopono Hou ʻana i ka ʻIkepili Hui by Yibang Design and Xiner Zheng

Xphere Hana Nui: Hoʻoponopono Hou ʻana i ka ʻIkepili Hui by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2021

Xphere Hana Nui: Hoʻoponopono Hou ʻana i ka ʻIkepili Hui

by Yibang Design and Xiner Zheng

Client: Yibang

A' Design Award Hao Winner in Kiʻi Category

8,880

Verified Award Winner

Verify Award Status for #123091

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xphere Hana Nui: Hoʻoponopono Hou ʻana i ka ʻIkepili Hui

Kikokikona Puke: ʻO Xphere kahi hoʻolālā ʻikepili hui i hana ʻia no ka hōʻailona Rongxing. Loaʻa ka inoa Xphere mai ka inoa hōʻailona Kina Rongxing, ʻo ia hoʻi ka manaʻo "pōʻai waiwai." Hoʻohui ka ʻikepili i ke ʻano o ka inoa Kina me ka inoa Pelekāne i loko o hoʻokahi ʻōlelo kiʻi. Ua hoʻoulu ʻia ke ʻano hōʻailona e nā kiʻi o ka hōkū, a ua hoʻohana ʻia kahi ʻoki kūlike ma nā hōʻailona logo Pelekāne a me Kina. Hōʻike nā waihoʻoluʻu koa a me nā kiʻi ikaika i ka laina huahana kiʻekiʻe. Hoʻohana ʻia nā mea paʻi i ka pepa koʻikoʻi māmā ʻole, a hāpai ka kāleka ʻoihana a me ke kāleka mahalo i kahi logo i kāhāpaʻi ʻia.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Xphere Hana Nui: Hoʻoponopono Hou ʻana i ka ʻIkepili Hui i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Xphere Hana Nui: Hoʻoponopono Hou ʻana i ka ʻIkepili Hui he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Xphere Hana Nui: Hoʻoponopono Hou ʻana i ka ʻIkepili Hui no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensions & Packaging: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tags: Xphere, Visual Identity, Commercial, Branding
Production Technology: Adobe Photoshop, Illustration, and InDesign.
Design Challenge: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Research: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiration: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Project Duration: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Operation Flow: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Team Members: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Image Credits: Yibang