ʻO Platanus Primary Function: ʻIke Hōʻailona ʻOihana na Pedro Panetto he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KalaKiʻi· 2021
Platanus Primary Function: ʻIke Hōʻailona ʻOihana
Mea Kūʻai: Pedro Panetto
Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #123099Ka Hoʻolālā
E Pili Ana iā Platanus Primary Function: ʻIke Hōʻailona ʻOihana
Book Text: ʻO Platanus he ʻike hōʻailona ʻoihana i haku ʻia no kahi keʻena lāʻau lapaʻau noʻonoʻo me ke ʻano mālama ola kanaka. Pili ka inoa i ka lāʻau platanus ma ka mokupuni ʻo Kos, kahi i aʻo ai ʻo Hippocrates i ka lāʻau lapaʻau i nā kauka mua. Hui pū ka hōʻailona i kahi kolamu Helene, kahi hakumana lāʻau, nā lau, nā hua, nā lālā a me kahi pahu one hola, i kaha ʻia me kahi laina kūlike hoʻokahi. Ua hoʻolālā ʻia ke ʻano hua palapala no ka hōʻailona wale nō a hahai ia i nā ana o ka hōʻailona. Hoʻopau nā kālai, nā kiʻi a me nā mea palapala i ka ʻōlelo ʻike maka kūpono.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Platanus Primary Function: ʻIke Hōʻailona ʻOihana i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Platanus Primary Function: ʻIke Hōʻailona ʻOihana he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Platanus Primary Function: ʻIke Hōʻailona ʻOihana e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
- ʻEnehana Hana
- The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
- Pilikia Hoʻolālā
- The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
- Noiʻi
- The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
- Hoʻoulu Manaʻo
- On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
- Kaʻina Hana
- The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.
Kākoʻo ʻIa
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