Oliveira Almeida Hōʻailona Panalau na Ricardo Filipe Lopes da Silva

ʻO Oliveira Almeida Hōʻailona Panalau na Ricardo Filipe Lopes da Silva he mea lanakila hanohano loa o ka 2022 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

HaoKiʻi· 2022

Oliveira Almeida Hōʻailona Panalau

na Ricardo Filipe Lopes da Silva

Mea Kūʻai: Oliveira de Almeida Advogados

Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi

10,710

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #126100

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Oliveira Almeida Hōʻailona Panalau

Me ka pōmaikaʻi e pale i nā kumu pono a hoʻopaʻa i nā hōʻike kānāwai waiwai i mea e hāʻawi ai i nā hopena kūpono i nā mea kūʻai aku, pono ka noʻonoʻo hoʻonohonoho a me ka naʻe. Hōʻike maila ka panalau i kēia mau hana a pau, a ʻoi aku ma mua o ka hōʻike maka wale nō. Ma ka hoʻololi ʻana i ka logo i mea hana oihana, ʻaʻole wale nō e hoʻopaʻa i nā palapala hana, akā e kōkua pū e paʻa ka panalau i loko o ka hoʻomanaʻo o nā mea kūʻai aku.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Oliveira Almeida Hōʻailona Panalau i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Oliveira Almeida Hōʻailona Panalau he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Oliveira Almeida Hōʻailona Panalau no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: As a defender of righteous causes, the firm has the mission to put invaluable legal evidence together in order to bring effective solutions to customers. To better depict the brand values, the logo combines a necktie that represents nobility and a paper clip that not only fulfills its primary function of holding paper together but symbolizes order. These elements are present in lawyers 'daily lives, and turning them into a day-to-day device will help the brand stick to clients' memory.
Nā Ana a me ka Hoʻopili: Tie-shaped clip in solid Brass - 8 mm (width) x 30 mm (height)
For the stationery, Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Nā Lepili: law, order, tradition, lawyers, law firm, brand, paper clip,
ʻEnehana Hana: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The logo design was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK, and Pantone colours. The Tie-shaped clips were crafted in solid brass.
Pilikia Hoʻolālā: One of the challenges was to bring unexpected symbols from the law and order environment to life for a physical experience, without losing the classic feel. To depict the name of the firm and tie it together with the activities of the lawyers, I dug into the etymology of Oliveira de Almeida to extract the right colour palette. This gave the final touch to the brand identity.
Noiʻi: Besides the research on how the public perceives law firms. The colour scheme was carried out based on the etymology of the firm's name. Oliveira simply means Oliveira which contains a wide range of green colours, from dark to light tones. On the coats of arms, it is the symbol of peace and victory. About Almeida, this comes from the Arabic terms the meaning al, table meaning maida. In the geographical sense, it means something like a plateau or flat soil which contains earthy colours.
Hoʻoulu Manaʻo: The idea emerged from observing the daily responsibilities of a lawyer, constituting a fundamental principle of advising clients wisely. Interpret laws and apply them to specific cases, gather evidence for a case, search public records and other legal records. These processes require a lot of organizational discipline to collect the paperwork orderly or to change specific documents whenever necessary. So, nothing is more suitable than a paper clip.
Ka Lōʻihi o ka Papahana: February 2020 to April 2020 in Curitiba, Brazil
Kaʻina Hana: In general, law firms tend to use symbols extensively such as the scales of justice, swords, or anything that involves classic architectural elements. And to stand out from the competition surged the idea of creating something that goes beyond these symbols and visual identity. Thus, the fabrication of the tie-shaped clip came to life in order to invite the client to have a practical experience with the brand. On the of it, the color palette applied to all media and office tools reinforces the appearance of the brand in such a way that the target audience will recognize it in the absence of the logo.
Nā Kuleana Kiʻi: Image 5: Photographer Luke Michael, Angel holding round wreath statue, 2017.