City Ambassadors School ʻano Kiʻi Kiʻi by Tanya Dunaeva

City Ambassadors School ʻano Kiʻi Kiʻi by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 A' Design Award Kala in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KalaKiʻi· 2022

City Ambassadors School ʻano Kiʻi Kiʻi

by Tanya Dunaeva

Client: Tanya Dunaeva

A' Design Award Kala Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #126443

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About City Ambassadors School ʻano Kiʻi Kiʻi

Ua hūnā ʻia nā moʻolelo hoihoi ma hope o kēlā me kēia huli ʻana o nā alanui kahiko a ʻaʻole hiki ke hoʻohui i ke kūlanakauhale me nā hōʻailona liʻiliʻi e ʻike ʻia. ʻOiai ke aʻo ʻana i ke kūlanakauhale, ʻike hou ka ʻelele e hiki mai ana, e like me ka ʻike ʻana o kahi haumāna i kahi kumu mua ma ke kula. No ke kūkulu ʻana i ka ʻike, ua koho ʻia kahi hopena typographic, e pili ana i ke kumu o ka typographic eclecticism: ka Old National script, i hoʻopili ʻia me ka palapala cursive a me nā font ʻike ʻia o nā mea pena kiʻi avant-garde. ʻO ke kala kala he laconic-ʻulaʻula ʻulaʻula.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā City Ambassadors School ʻano Kiʻi Kiʻi i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā City Ambassadors School ʻano Kiʻi Kiʻi he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā City Ambassadors School ʻano Kiʻi Kiʻi e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
Dimensions & Packaging: Design can be fixed at any staff
Tags: Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
Production Technology: The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
Design Challenge: It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
Research: The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
Inspiration: Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
Project Duration: The Project was accomplished during the Summer 2021 in Moscow
Operation Flow: Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
Team Members: Leonid Slavin - tutor
Dmitry Chernogayev - curator