Jalebi Ka ʻIke Waiwai Hoʻokūkū na Raageshwari Kandaswamy

ʻO Jalebi Ka ʻIke Waiwai Hoʻokūkū na Raageshwari Kandaswamy he mea lanakila hanohano loa o ka 2022 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

HaoKiʻi· 2022

Jalebi Ka ʻIke Waiwai Hoʻokūkū

na Raageshwari Kandaswamy

Mea Kūʻai: MIT Institute of Design

Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi

12,757

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #126528

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Jalebi Ka ʻIke Waiwai Hoʻokūkū

He ʻike waiwai hoʻokūkū ʻo Jalebi no kahi hōʻailona ʻaisikulima hou. Hoʻokumu ʻia nā ʻono ʻaisikulima ma nā mea ʻono India kuʻuna. Kuhikuhi ke ʻano nānā i nā mea kūʻai alanui e kūʻai ana i nā mea ʻono a me nā mea paʻakai i wahī ʻia i ka nūpepa. Ua kahakiʻiʻia ka hōʻailona mai ka huapalapala J a mai ka poʻai o kahi jalebi. Hāʻawi ka paʻi puke, ke kala, a me ka ʻokoʻa i ke ʻano kaulana akā hou o ka ʻike waiwai. Hoʻohana ʻia ka ʻike waiwai ma nā kīʻaha, nā kāleka papa kuhikuhi meaʻai, nā ʻeke, a me nā pale maka no kahi nānā kūlike. Hana ʻia ka kāleka papa kuhikuhi meaʻai me nā papahele, a ʻo ka papahele mua he pepa ʻike ʻia ma waena e hōʻike ana i ka hui ʻana o nā moʻomeheu.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Jalebi Ka ʻIke Waiwai Hoʻokūkū i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Jalebi Ka ʻIke Waiwai Hoʻokūkū he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Jalebi Ka ʻIke Waiwai Hoʻokūkū no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
Nā Ana a me ka Hoʻopili: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
Nā Lepili: Brand Identity, Logo, Identity Design, Ice cream
ʻEnehana Hana: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
Pilikia Hoʻolālā: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
Noiʻi: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
Hoʻoulu Manaʻo: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
Ka Lōʻihi o ka Papahana: The project started in September 15 as a part of college project and finished in October 3rd.
Kaʻina Hana: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.