Bay Hale Kūʻai Mea Hoʻonaninani na SIG Design

ʻO Bay Hale Kūʻai Mea Hoʻonaninani na SIG Design he mea lanakila hanohano loa o ka 2022 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Loko Hale a me Hōʻike.

HaoLoko Hale· 2022

Bay Hale Kūʻai Mea Hoʻonaninani

na SIG Design

Mea Kūʻai: Sephora

Mea Lanakila A' Design Award Hao ma ka Māhele Loko Hale

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #127738

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Bay Hale Kūʻai Mea Hoʻonaninani

Ua hoʻohana ʻia nā ʻōniʻoniʻo ʻeleʻele a me ke keʻokeʻo o Sephora ma ke ʻano he hiʻohiʻona e alakaʻi i ka holo ʻana o nā kānaka a lawe mai i kahi ʻike mea kūʻai aku. Hoʻokumu ka illusion optical a me ka hui linear o nā nalu i kahi bay Sephora, e hopena i kahi ʻike ʻike ʻē aʻe. Hoʻonui ʻia nā laina ma nā kolamu ʻeleʻele a me ke keʻokeʻo i loko o ke ākea, no laila e hana i kahi alakaʻi ʻike maoli.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Bay Hale Kūʻai Mea Hoʻonaninani i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Bay Hale Kūʻai Mea Hoʻonaninani he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Bay Hale Kūʻai Mea Hoʻonaninani no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Nā Ana a me ka Hoʻopili: The project space is 424 ㎡.
Nā Lepili: cosmetics retail space, bay, stripes, consuming experience
ʻEnehana Hana: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Pilikia Hoʻolālā: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Noiʻi: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Hoʻoulu Manaʻo: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Ka Lōʻihi o ka Papahana: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Kaʻina Hana: /
Nā Lālā Hui: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Nā Kuleana Kiʻi: Image #1-image #5 Photographer ：Lerong Huang