Fantasy Factory Hale Kūʻai Hale Kūʻai by SIG Design

Fantasy Factory Hale Kūʻai Hale Kūʻai by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Gula in Hoʻolālā Loko Hale a me Hōʻike Competition Category.

GulaLoko Hale· 2022

Fantasy Factory Hale Kūʻai Hale Kūʻai

by SIG Design

Client: Nayuki

A' Design Award Gula Winner in Loko Hale Category

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Verified Award Winner

Verify Award Status for #127744

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fantasy Factory Hale Kūʻai Hale Kūʻai

ʻO ka hale hana noʻonoʻo me ka bakena ma ka pūnaewele ma ke ʻano he kumu kūʻai nui, hoʻohui i ke kī, ke kūʻai aku, nā makana IP, a me nā ʻāpana bar e hana i kahi hale kūʻai hale hana nui. Ua unuhi ʻia ka manaʻo hoʻolālā FTY mai Factory. ʻO F no ka Fair. No ka holo nui o ka poʻe a me nā ʻano huahana waiwai, ua hoʻolālā ʻia ka wahi ma ke ala o kahi mākeke. ʻO T ka manawa. Lawe ʻia ke kala o ka hale kūʻai mai nā loli kala o ka lani, e hōʻike ana i nā loli manawa o kahi lā. E pili ana ʻo Y iā ʻoe (nā mea kūʻai aku). Hoʻonui ʻia ka ʻokoʻa ʻO ʻoe i ke aniani i ka hāmeʻa pānaʻi multi-dimensional.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Fantasy Factory Hale Kūʻai Hale Kūʻai i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Fantasy Factory Hale Kūʻai Hale Kūʻai he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Fantasy Factory Hale Kūʻai Hale Kūʻai i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019