Weclip Hana Nui: Palapala Noi Hoʻopukapuka Wikiō by Youngchan Lee and Hyeongji Kim

Weclip Hana Nui: Palapala Noi Hoʻopukapuka Wikiō by Youngchan Lee and Hyeongji Kim is a highly esteemed winner of the very prestigious 2022 A' Design Award Hao in Hoʻolālā Paʻalima, Polokalamu a me Lako Paʻalima Competition Category.

HaoPaʻalima· 2022

Weclip Hana Nui: Palapala Noi Hoʻopukapuka Wikiō

by Youngchan Lee and Hyeongji Kim

Client: Weclip

A' Design Award Hao Winner in Paʻalima Category

9,796

Verified Award Winner

Verify Award Status for #127772

View at A' Design Award Press Release Award Badge

Colors

The Design

About Weclip Hana Nui: Palapala Noi Hoʻopukapuka Wikiō

Kikokikona Puke: ʻO Weclip he polokalamu kelepona kuʻuna i hoʻolālāʻia no ka hoʻopukapuka ʻana i ka ʻikepili wikiō ma o nā non-fungible token. Hāʻawi ke kahua i ke kūlana waiwai kikohoʻe i ka ʻikepili wikiō, no laila hiki ke loaʻa, kālepa, a hoʻohana ʻia kēlā me kēia hana ma ke ʻano he hoʻopukapuka. Hoʻouka aku ka mea hana i nā wikiō a loaʻa mai ka hoʻopukapuka ma ka hoʻihoʻi, a hiki i ka mea nānā ke kūʻai i nā token ʻikepili a loaʻa nā waiwai ma ke kūʻai hou ʻana. Hoʻopaʻa ka ʻenehana non-fungible token i ke kuleana o ka mea nona a hōʻemi i ka pohihihi o ka mea nāna i hana i nā faila kikohoʻe. Manaʻo ʻo Weclip e hōʻike i ka waiwai o ka ʻikepili ponoʻī, ma waho aʻe o ka loaʻa kālā mai ka hoʻolaha a me ke kōkua panalāʻau.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Weclip Hana Nui: Palapala Noi Hoʻopukapuka Wikiō i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Weclip Hana Nui: Palapala Noi Hoʻopukapuka Wikiō he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Weclip Hana Nui: Palapala Noi Hoʻopukapuka Wikiō no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: weclip is a new concept video platform that allows you to invest in video content through non-fungible token (nft). provide opportunities for video creators to generate revenue and opportunities for viewers to invest, presenting new possibilities for the digital market.
Dimensions & Packaging: this design is made with Adobe xd. it is based on iPhone X 1125px x 2436px and the icon is designed with 24px x 24px.
Tags: nft, stock, video, content, invest
Production Technology: nft non fungible-token technology
Design Challenge: due to the nature of digital content that exists in virtual form without material form, it was easy to replicate, resulting in a lack of concept of ownership or original author. this characteristic made it difficult to incorporate investment. to solve this problem, we used a blockchain technology called nft (non-fungible token) and incorporated investment into buying and selling content.
Research: we analyze online video content consumption and high investment in cryptocurrency among people in their 20s and 30s in korea through desk research. based on the growth of the nft market that buys and sells digital content through market research, it hypothesized that the most consumed online video content can be used as a means of investment in the future. in addition, marketability was verified through the interviews between real video creators and video content viewers.
Inspiration: the existing online video platform's revenue generation method was limited to advertising and sponsorship, so the value of the content itself was not highlighted. weclip presents the potential for a new marketplace where content can be assetized, invested, and sold by giving digital asset concepts to the video content itself through nft(non-fungible token).
Project Duration: the project started in april 2021 in korea and finished in june 2021 in korea
Operation Flow: simply upload video content and receive investment in content. earn capital gains by selling your content.
Team Members: motion designer : hyeongji kim
researcher : byeongho lee