Tsubasa.Y Hoʻohui ʻAno Kikowaena by Siwei Lai is a highly esteemed winner of the very prestigious 2022 A' Design Award Kala in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.
KalaKiʻi· 2022
Tsubasa.Y Hoʻohui ʻAno Kikowaena
by Siwei Lai
Client: Tsubasa.y
A' Design Award Kala Winner in Kiʻi Category
Verified Award Winner
Verify Award Status for #127809The Design
About Tsubasa.Y Hoʻohui ʻAno Kikowaena
ʻO Tsubasa.Y he hale kūʻai wae lole kahiko, ma nā pū lole o nā wā like ʻole, e ʻimi ana i ka ʻono kūʻokoʻa no kēlā me kēia kanaka, e hoʻāʻo mau ana a hoʻohui pū ana, e hana ana i leo kaulana ʻaʻohe i loaʻa mamua i kēia hanauna, e like me ka inoa o Tsubasa (ʻeheu), e alakaʻi ana i ka hiehie i nā mea kahiko e lele ana ma waena o nā lole like ʻole me ko lākou ʻano a me ko lākou moʻolelo. Hoʻopuni kēia hana i ka hoʻomaopopo kikowaena o ka hale kūʻai, ka wahi pahu, a me ka hoʻolaha paʻi.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Tsubasa.Y Hoʻohui ʻAno Kikowaena i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Tsubasa.Y Hoʻohui ʻAno Kikowaena he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Tsubasa.Y Hoʻohui ʻAno Kikowaena e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- TSUBASA.Y is a vintage selection shop, choosing unique and tasteful selections from all over the world. This case packs the shop’s identification, packaging, and print design.
- Tags
- Visual Identity, Logo, Branding, graphics, printed matter
- Production Technology
- Especially the design on the outer packaging stickers allows the shop assistants to customize and interact with consumers
The clerk uses the blank space of the sticker, draws, and leaves a message so that every consumer can feel a sense of honor and uniqueness when receiving the goods. There is a touch of digital printing in the blank space of the sticker, which is replaced every year according to the number of years the brand has been established. - Inspiration
- In the identification design, the initials of the brand name "TSUBASA" (Japanese meaning wings) and Y are the main shape combinations, and the main shape is formed like a bird spreading its wings. Use simple lines to create a sense of refinement and quality.
- Project Duration
- The project started in March 2021 and finished in June 2021, in Taichung City, Taiwan.
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