Blue Frog Ka Pā A Me Ka Hale ʻaina na SIG Design

ʻO Blue Frog Ka Pā A Me Ka Hale ʻaina na SIG Design he mea lanakila hanohano loa o ka 2022 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Loko Hale a me Hōʻike.

HaoLoko Hale· 2022

Blue Frog Ka Pā A Me Ka Hale ʻaina

na SIG Design

Mea Kūʻai: Blue Frog

Mea Lanakila A' Design Award Hao ma ka Māhele Loko Hale

19,745

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #127951

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Blue Frog Ka Pā A Me Ka Hale ʻaina

Hāʻawi ʻo Blue Frog i ka meaʻai a me ka cocktails. Pono ka hoʻolālā e hōʻike i nā hiʻohiʻona moʻomeheu ʻAmelika hou. No ka hana ʻana i kahi ākea a kaʻawale e hālāwai ai i nā kūlana kaiapili like ʻole, a laila hiki i nā mea kūʻai ke loaʻa kahi ʻaina ʻaina leʻaleʻa. Hāʻawi ka moʻomeheu 100 kiʻi kūikawā i ka hauʻoli a me ka paʻakikī i nā mea kūʻai aku. No laila, ʻo ka pā ke kikowaena ʻike e hoʻouna i ka hauʻoli i ka lewa holoʻokoʻa. Hoʻohana ʻia nā ʻano mea like ʻole, nā ʻano like ʻole a me nā mea hoʻonaninani no ka hana ʻana i kahi kūlana kiʻekiʻe.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Blue Frog Ka Pā A Me Ka Hale ʻaina i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Blue Frog Ka Pā A Me Ka Hale ʻaina he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Blue Frog Ka Pā A Me Ka Hale ʻaina no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Nā Ana a me ka Hoʻopili: The project area is 404 sqm.
Nā Lepili: restaurant, bar, Modern American, artworks
ʻEnehana Hana: Desktop research and on-site market research.
Pilikia Hoʻolālā: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Noiʻi: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Hoʻoulu Manaʻo: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Ka Lōʻihi o ka Papahana: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Kaʻina Hana: /
Nā Lālā Hui: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Nā Kuleana Kiʻi: Image #1-#5 photographer: Nick Sing