Emotions Kiʻi Paʻi Kiʻi by Rui Ma is a highly esteemed winner of the very prestigious 2022 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2022

Emotions Kiʻi Paʻi Kiʻi

by Rui Ma

Client: Rui Ma

A' Design Award Hao Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #129865

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Emotions Kiʻi Paʻi Kiʻi

He aha ke ʻano o nā manaʻo i ke ao ʻike? Hōʻike kēia pūʻulu pepa i kapa ʻia ʻo Emotions i ʻehā mau ʻano manaʻo kumu ma ke ʻano ʻike. ʻO nā manaʻo ʻehā ʻo ia ka hauʻoli, ka huhū, ke kaumaha, a me ka makaʻu. Ua hoʻohana ka mea hoʻolālā i ka ʻōlelo hiʻohiʻona o kēia wā me nā kiʻi abstract, nā waihoʻoluʻu ʻoniʻoni, a me ka typography ikaika e hōʻike i ka pilina ma waena o nā manaʻo a me nā hiʻohiʻona helehelena. Ma kēia ʻōnaehana hoʻolālā, hana kēlā me kēia ʻōlelo ʻike ma ke ʻano he hoʻolālā pākahi. I ka manawa like, hana nā hoʻolālā poster āpau ma ke ʻano he ʻōnaehana.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Emotions Kiʻi Paʻi Kiʻi i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Emotions Kiʻi Paʻi Kiʻi he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Emotions Kiʻi Paʻi Kiʻi no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Emotions is a series of posters that represent four different types of basic emotions - Joy, Anger, Sadness, and Fear. The posters also show the connection between emotions and facial expressions in visual form. The design was created in its own grid with abstract illustrations, vibrant colors, and dynamic typography. At the same time, each graphic, illustration, and typography also work as individual designs on its own.
Dimensions & Packaging: Each poster application was designed in its unique form depending on the dimension. At the same time, all the poster designs work as a system.
Tags: Graphic Design, Illustration, Posters, Visual Communication
Production Technology: The posters were created and designed with Adobe Illustrator and Photoshop.
Design Challenge: Emotions can be abstract and also representational at the same time. The challenge of the project was how to visualize emotions in playful and contemporary design/illustration styles. The research on the connection between facial expressions and emotions was also a challenge but an interesting subject.
Research: The research of this project was based on information about the subject from the internet.
Inspiration: I was reading a few psychology books recently and a question came to my mind: What would emotions look like in the visual world? So I did the research and created the posters with graphics and illustrations in English and Chinese.
Project Duration: 2021 Los Angeles
Operation Flow: This series of posters were designed for both digital and print applications. The posters can be viewed on screens, prints and OOH, etc.
Image Credits: English font: Raoul Audouin & Velvetyne Type