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Art Stroyka Fest ʻo Ka ʻike O Ka ʻahaʻaina ʻohana by Tanya Dunaeva

Art Stroyka Fest ʻo Ka ʻike O Ka ʻahaʻaina ʻohana by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.


KeleaweKiʻi· 2022

Art Stroyka Fest ʻo Ka ʻike O Ka ʻahaʻaina ʻohana

by Tanya Dunaeva

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

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Colors

The Design

About Art Stroyka Fest ʻo Ka ʻike O Ka ʻahaʻaina ʻohana

Hoʻokumu ʻia ka ʻike ʻoihana hui ma luna o nā hōʻailona hōʻailona i hoʻohana ʻia i ka wā hana. ʻO kona mau kala nui: ʻulaʻula, melemele a me ka ʻōmaʻomaʻo e pili ana i nā kala hui o nā hale noho ʻekolu i mālama ʻia i ka ʻahaʻaina. Hoʻohana ʻia nā laina o nā kaha kūkulu ʻana i kahi easel kiʻi, kahi hōʻailona o ka hoʻomohala ʻana, e hui pū ana i ke kumumanaʻo o ke kūkulu ʻana a me ke kumumanaʻo o ke kiʻi i hoʻokahi kiʻi.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Art Stroyka Fest ʻo Ka ʻike O Ka ʻahaʻaina ʻohana i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Art Stroyka Fest ʻo Ka ʻike O Ka ʻahaʻaina ʻohana he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Art Stroyka Fest ʻo Ka ʻike O Ka ʻahaʻaina ʻohana i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The festivals corporate identity is based on the signal markings used during construction work. Its main colors: red, yellow and green correspond to the corporate colors of the three residential complexes that housed the festival. The lines of construction markings are applied to an art easel - a symbol of creativity, combining both the theme of construction and the theme of art in one image.
Dimensions & Packaging
Identity of the Festival is easily put on any Print and Outdoor Ads
Tags
Tanya Dunaeva, Typographics, Design, The Klen, Dmitry Krasnov
Production Technology
Graphic design in Photoshop and Printing for realization
Research
The key goal was to find commonality between Festival and the Construction. It was done throufh combining Construction type design and Canvas that represents Art in life
Inspiration
The typographic solution is designed in a strict and slightly dry style, reminiscent of signatures on architectural blueprints, which are always more important than the underlaying image. The strictness of the design of the festival, was consciously made as close to the real appearance of the construction site as possible. It is emphasising the idea that there is always a place for creativity even in such serious professions as construction.
Project Duration
The project was projected during 2 month in Moscow city and was presented (realized) in Samara city as part of the celebration of the International Children's Day on June 1, 2021

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