K-Chic Hana Nui: Kaʻikeʻike Waiwai o ka Hōʻailona by Zi Huai Shen

K-Chic Hana Nui: Kaʻikeʻike Waiwai o ka Hōʻailona by Zi Huai Shen is a highly esteemed winner of the very prestigious 2022 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2022

K-Chic Hana Nui: Kaʻikeʻike Waiwai o ka Hōʻailona

by Zi Huai Shen

Client: Central Kitchen

A' Design Award Hao Winner in Kiʻi Category

12,756

Verified Award Winner

Verify Award Status for #130694

View at A' Design Award Press Release Award Badge

Colors

The Design

About K-Chic Hana Nui: Kaʻikeʻike Waiwai o ka Hōʻailona

Kikokikona Puke: ʻO K-Chic he kaʻikeʻike waiwai hōʻailona no kahi ʻoihana moa palai kaila Kōlea e lawelawe ana i ka mākeke lawe ʻai. Hoʻohui ka hōʻailona i ka huaʻōlelo K me ke kapuaʻi moa e hōʻike ai i ka manaʻo o ka huakaʻi ʻimi. Hoʻokumu ʻia ke kālai leka ma ke ʻano o nā hoʻolaha kahiko o Kōlea a hoʻomanaʻo i kahi ʻōlelo kāhea nui. Hoʻohana nā kiʻi kākoʻo i nā hae kaua, nā palapala ʻāina kahiko, a me nā koa moa e hōʻike ai i ke kumuhana o ka huakaʻi koa Kōlea. Hōʻike nā kala waiwai i nā ʻono like ʻole ma nā leka pena a me nā wahī. Waiho ke kiʻi nui i ka moa palai i loko o kahi palapala ʻāina e kāhea ai i ka pōloli.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā K-Chic Hana Nui: Kaʻikeʻike Waiwai o ka Hōʻailona i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā K-Chic Hana Nui: Kaʻikeʻike Waiwai o ka Hōʻailona he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā K-Chic Hana Nui: Kaʻikeʻike Waiwai o ka Hōʻailona no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: K-CHIC, the Korean Fried Chicken in Belgium, specializes in authentic Korean style Fried Chicken and focuses on the meal delivery market. Just move your fingers to get a delicious Korean Fried Chicken from K-CHIC. Moreover, the client regards the Korean style Fried Chicken as a young and vivid Korean boy in neat figure. During European racing season, K-CHIC will be a new choice for the male consumers to eat while watching ball games.
Dimensions & Packaging: Main image 3600px x 3600px. Optional images 1800px x 1800px
Tags: Packaging Design, Brand Identity, Brand Design
Production Technology: Tag, Wrap
Design Challenge: The main visual uses a map expression technique to integrate the fried chicken into the picture to enhance the appetite and arouse the desire for consumption. The stickers are designed with the concept of military emblems combined with the tastes, with the rich colors, so that food and packaging materials can enhance the appetite.
Research: The identification mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete, reflecting the richness of flavors, and conveying the spirit of authentic Korean flavors.
Inspiration: Zi Huai Shen proposed the concept of the Korean warrior expedition after an internal discussion. The designer utilizes the element of warrior to symbolize the delicious fried chicken to be healthy and tender chicken. The zesty Korean Fried Chicken conquers the taste buds of consumers from the imagination of a Korean expedition to Europe.
Project Duration: The project started in Nov 2019 in Taiwan and finished in Mar 2020 in Taiwan.
Team Members: Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer Zi Huai Shen, 2020