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Viskit Ka ʻEke Hana Noiʻi a me ka Heluhelu by Jaehun Kim

Viskit Ka ʻEke Hana Noiʻi a me ka Heluhelu by Jaehun Kim is a highly esteemed winner of the very prestigious 2022 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.


KeleaweKiʻi· 2022

Viskit Ka ʻEke Hana Noiʻi a me ka Heluhelu

by Jaehun Kim

Client: Visang

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

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Colors

The Design

About Viskit Ka ʻEke Hana Noiʻi a me ka Heluhelu

ʻO Viskit kahi ʻeke hana noiʻi a heluhelu i hoʻolālāʻia no nā haumāna. Aia i loko o ka ʻeke nā kūkulu heluhelu, nā peni, nā puke moʻolelo, nā papa inoa heluhelu a me nā mea lako ʻē aʻe e kōkua ai i nā haumāna e hoʻonohonoho i kā lākou hana heluhelu ma ke ʻano kūlana pono. Ua kāhaʻiʻia nā mea me nā ʻano kanaka pihi ma nā ʻano kokoleka, sitobeli, kī ʻōmaʻomaʻo, a me ka waiūpaʻa, e hāʻawi ana i ka ʻeke i kahi nānā kamaʻāina a lokomaikaʻi. Ua wehe ʻia ka pūʻolo palasitika mai nā huahana Viskit a pau. Loaʻa i kahi pahu waihona palasitika hoʻohana hou ʻana e mālama i nā mea lako a me nā palapala kula. Hoʻohana pū ʻia ka pahu hoʻouna ma ke ʻano he pahu huahana, kahi e hōʻemi ai i ka ʻōpala.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Viskit Ka ʻEke Hana Noiʻi a me ka Heluhelu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Viskit Ka ʻEke Hana Noiʻi a me ka Heluhelu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Viskit Ka ʻEke Hana Noiʻi a me ka Heluhelu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
ViSKit is Visang’s special kit designed for students’ study and reading activities. The package contents consist of reading stands, pens, notebooks, reading lists, and other assorted supplies that enable students to systematically organize their reading activities.
Dimensions & Packaging
Notebook 150 x 210, Spring-bound notebook 152 x 210, Reading stand 267 x 694, Bookmark, 50 x 190, Zipper File-bag 310 x 490, Recording sticker 147 x 207, Corner pocket 80 x 80, Reading record 297 x 420, Sticker 140 x 210, Spring-bound memobook 150 x 100, Pencil case 90 x 200, Mesh pouch 230 x 160, Stationary 170 x 160
Tags
ViSKit, students, reading, reading material, Visang, studying
Production Technology
In consideration of the environment, all plastic packaging is removed from ViSKit products. Individual items can be stored in a reusable plastic folder that protects students’ school supplies and can also store school handouts. Additionally, the shipping box has been integrated with the product packaging box to further reduce waste.
Design Challenge
The greatest obstacle is to create a concept every season along with a matching kit and its various items. Highest import is aligned with creating kits that help students learn and meet their needs simultaneously. By analyzing yearly trends and using various methods of post-processing, new ideas are developed that help to better interest students.
Research
“ViSKit” is a brand that provides character-based learning kits to students through Visang Education’s online channel, “Visang Textbooks & Mom Talk.” Distributed by education companies, it is newly research and made each year based on students’ needs. Each season, different thematic concepts are used and the products are provided free of charge as various Visang events. Consumer responses improve yearly, and the event participation rates rise along with many reviews.
Inspiration
The brand name “ViSKit,” derived from “Visang Special Kit,” is a Korean wordplay, sharing pronunciation with the word ‘biscuit.’ The product characters were designed as biscuits to give a real ‘crunch’ to students’ learning, just like that of a biscuit. The chocolate, strawberry, green-tea, and cheeses biscuit characters engagingly represent daily life. ViSKit seeks to bring a familiar and friendly approach to students through its biscuit characters and products that enrich school life.
Project Duration
Recent Launch date: July 2021 in Korea
First Launch date: January 2018, new Korean semester event
Operation Flow
Student goods are designed with character-based “biscuits,” thus serving as a bridge for students to see Visang textbooks in a softer light than the “practicality-first” feeling often associated with educational companies.
Team Members
Kim Juhee / Kim Juhee / Lee Sumin

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