Mamba Chiliast Hana Nui: ʻIke Hōʻailona Kālepa by Sxdesign is a highly esteemed winner of the very prestigious 2022 A' Design Award Kala in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.
KalaKiʻi· 2022
Mamba Chiliast Hana Nui: ʻIke Hōʻailona Kālepa
by Sxdesign
Client: MC basketball community
A' Design Award Kala Winner in Kiʻi Category
Verified Award Winner
Verify Award Status for #131771The Design
About Mamba Chiliast Hana Nui: ʻIke Hōʻailona Kālepa
Mamba Chiliast he ʻike hōʻailona kālepa i hana ʻia no kekahi kaiāulu pōhīnaʻi i hoʻokumu ʻia e nā mea aloha o ka Mamba Mentality. Ke hoʻohui nei ka ʻike i nā lālā ma o nā hana pōhīnaʻi a hāʻawi iā lākou i ka manaʻo o ke kuleana, ka haʻaheo a me ka ʻokoʻa. Hoʻohana ka hōʻailona i ke ʻano o ka hōkū ʻeono lihi ma ke ʻano he anahulu ʻike, i hana ʻia e ka hoʻohui ʻana o nā hua palapala M a me C. Hōʻike kekahi maka i kau ʻia ma ka piko ʻike i ka Mamba. Hoʻomanaʻo ka hōkū ʻeono lihi i nā pili like ʻana o ka manaʻoʻiʻo, ka hoʻonohonoho a me ka ikaika. Hiki ke paʻi ʻia, humu ʻia a hoʻohaʻahaʻa ʻia ka hōʻailona ma nā nui he nui.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Mamba Chiliast Hana Nui: ʻIke Hōʻailona Kālepa i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Mamba Chiliast Hana Nui: ʻIke Hōʻailona Kālepa he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Mamba Chiliast Hana Nui: ʻIke Hōʻailona Kālepa e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
- Dimensions & Packaging
- It can be printed, sewed or injection molded in a variety of sizes
- Tags
- brand identity, logo, branding, mamba, basketball
- Production Technology
- The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
- Design Challenge
- To appeal to and attract Kobe fans without the use of basketball elements.
- Research
- We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
- Inspiration
- The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.
The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory. - Project Duration
- The project started in August 2021 and finished in November 2021 in Beijing, China.
- Operation Flow
- Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality - Patents
- Sxdesign
- Team Members
- Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu - Image Credits
- Sxdesign
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