Baidu for the Elderly Hana Nui: Polokalamu Kelepona Lawe'ia na Baidu Meux

ʻO Baidu for the Elderly Hana Nui: Polokalamu Kelepona Lawe'ia na Baidu Meux he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Paʻalima, Polokalamu a me Lako Paʻalima.

KeleawePaʻalima· 2022

Baidu for the Elderly Hana Nui: Polokalamu Kelepona Lawe'ia

na Baidu Meux

Mea Kūʻai: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Mea Lanakila A' Design Award Keleawe ma ka Māhele Paʻalima

20,356

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #133660

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Baidu for the Elderly Hana Nui: Polokalamu Kelepona Lawe'ia

Kikokikona Puke: ʻO Baidu no ka Poʻe Kahiko he polokalamu kelepona lawe'ia e hāʻawi ana i ka ʻikepili a me nā lawelawe no ka poʻe ʻelemakule. Hoʻohana ka polokalamu i kahi ʻōnaehana hoʻolālā kūpono i ka poʻe kahiko me nā huapalapala nui aʻe, kahi hoʻonohonoho hoʻokahi o ka feed, nā wahi hoʻopā i hoʻonuiʻia, a me nā huaʻōlelo maʻalahi. Hiki ke heluhelu ʻia a hoʻolohe ʻia paha nā ʻikepili a pau. Loaʻa i nā wikiō nā huaʻōlelo naʻauao. Hiki i ka ʻimi leo a me ke kiʻi ke ʻae aku i ka poʻe ʻelemakule e ʻimi ma o ka ʻōlelo ʻana a i ʻole ke kiʻi paʻi ʻana. Hiki i ka hana leo (voice synthesis) ke hoʻohana i nā leo i hoʻopaʻa ʻia o nā ʻohana e heluhelu leo aʻe i nā kikokikona. Holo ka polokalamu ma nā ʻōnaehana Android a me iOS ʻelua.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Baidu for the Elderly Hana Nui: Polokalamu Kelepona Lawe'ia i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Baidu for the Elderly Hana Nui: Polokalamu Kelepona Lawe'ia he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Baidu for the Elderly Hana Nui: Polokalamu Kelepona Lawe'ia i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Nā Ana a me ka Hoʻopili: Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
Nā Lepili: UX, the Elderly, Age-friendly, AI, Online Service
ʻEnehana Hana: Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
Pilikia Hoʻolālā: The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
Noiʻi: We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
Hoʻoulu Manaʻo: The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
Ka Lōʻihi o ka Papahana: The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
Kaʻina Hana: All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
Nā Palapala Kuleana: patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
Nā Lālā Hui: Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
Nā Kuleana Kiʻi: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021