Environment Day Hōʻike Puka Aniani by Gravity Design and Arcelik is a highly esteemed winner of the very prestigious 2022 A' Design Award Hao in Hoʻolālā Huahana Mau Loa, Papahana a me Hoʻolālā ʻŌmaʻomaʻo Competition Category.
HaoHuahana Mau Loa· 2022
Environment Day Hōʻike Puka Aniani
Client: Arçelik
A' Design Award Hao Winner in Huahana Mau Loa Category
Verified Award Winner
Verify Award Status for #135652The Design
About Environment Day Hōʻike Puka Aniani
ʻO ka Lā Kaiapuni kekahi hōʻike puka aniani kūʻai i hana ʻia no kekahi hale kūʻai ma Istanbul. Hōʻike ʻia ma loko o kēia hōʻike kekahi paia ʻāina maloʻo i hana lima ʻia e hoʻopili i ka manaʻo o ka poʻe e māʻalo ana. Ua puka mai ka manaʻo mai ka wī wai a me ka nalowale ʻana o nā kumuwaiwai kūlohelohe o ka Honua. Ua hoʻolālā ʻia kekahi kula ʻōmaʻomaʻo e komo pololei i loko o ka ʻāina maloʻo, e hōʻike ana e hiki nō ke hana hou ʻia. Ua hana ʻia ka ʻāina maloʻo mai ka lepo pālolo i kau ʻia ma luna o nā papa MDF a hoʻomaloʻo ʻia i ka lā no hoʻokahi pule e hoʻokumu ai i kekahi ʻili nahā like ʻole. Ua hana ʻia nā wahi ʻōmaʻomaʻo mai ka limu hina (moss), a ʻoki ʻia nā hua palapala mai ka lāʻau. Ma kahi o 98 pakeneka o ka hōʻike i hana ʻia mai nā mea kūlohelohe a hoʻomau ʻia hoʻi.
The Recognition
About the A' Design Award Hao
Ua lanakila ka hoʻolālā Environment Day Hōʻike Puka Aniani i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Environment Day Hōʻike Puka Aniani he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Environment Day Hōʻike Puka Aniani no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a “greenfield” was designed that penetrates the “dryland”. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable & organic materials.
- Dimensions & Packaging
- Window display's general dimensions: 4650 mm x 30 mm x 3140 mm
The surface of the showcase was created by coating MDF plates with clay.
The green plants on the showcase were created from moss.
The texts and the slogan were created by cutting wooden letters.
The red big company logo in the middle of the showcase is lacquered. - Tags
- Sustainability, Window Display, Showcase, Green, Clay, Drought
- Production Technology
- The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.
- Design Challenge
- The most challenging part was the soil background. The dry land was made from clay and it "sundried" for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik's attitude about Eart, 98% of the display design was created from sustainable & organic materials.
- Inspiration
- The hope of a small green plant emerging from dry soil is a great source of inspiration. A sustainable life is still possible if the importance given to the environment increases. It was thought that a design that give a clear message was necessary to say still have luck and invite this action.
- Project Duration
- The project design started in April 2021 in Istanbul and finished in June 2021 in Istanbul, and was exhibited in Arcelik Store Kadikoy Istanbul in June 2021. The project was designed for environment day, which is June 5th and it is still on display for awareness.
- Operation Flow
- Together with Arcelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our activities to save Earth's recourses. If it will not happen in this way, we can't greener the land as we did in our retail showcase. This is the message that we aimed foır consumers.
- Team Members
- Arcelik-Visual Merchandiser Specialist: Miray Hazan
Arcelik: Emir Aktar
Gravity Design-Team Leader: Talat Semih Onal
Gravity Design-Sr. Designer: Mert Karaman
Gravity Design-Sr. Architect: Sabrican Sahin
Gravity Design-Project and Business Development Manager: Ekin Ekinci
Gravity Design-Jr. Designer: Zeynep Cemre Ordu
Gravity Design-Jr. Designer: Evrim Koruyan
Gravity Design-Jr. Designer: Selin Elaldi
Gravity Design-Procurement Specialist: Alper Aksoylu
Gravity Design: Bora Hatunoglu - Image Credits
- Image #1: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #2: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #3: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #4: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #5: Photographer Sabrican Sahin, Environment Day, 2021.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
