SP Saffron Grotesk ʻo Ke ʻano Specimen by Paul Robb and Moira Bartoloni

SP Saffron Grotesk ʻo Ke ʻano Specimen by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award Kala in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KalaKiʻi· 2022

SP Saffron Grotesk ʻo Ke ʻano Specimen

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award Kala Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #135663

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SP Saffron Grotesk ʻo Ke ʻano Specimen

ʻO Saffron kahi hiʻohiʻona nani neo-grotesque sans-serif o kēia manawa me nā ʻano hoʻohālikelike geometric stylistic ikaika, e kahakaha ana i nā aesthetics a me nā kūlana typographic o Swiss modernism. Ua hoʻolālā ʻia ke kūlana ākea ākea e hāʻawi i ka ʻike kūpono kūpono no ka branding a me nā kamaʻilio. Hōʻike ʻia kēia ʻano kikokikona ʻoiaʻiʻo a me ke kumu i ka hoʻololi ʻana i ka nani o kēia wā. Hoʻokaʻawale ʻia ka mea hoʻohālike i nā ʻāpana, me nā pepa hoʻopaʻa apo i loko o ka pā.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā SP Saffron Grotesk ʻo Ke ʻano Specimen i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā SP Saffron Grotesk ʻo Ke ʻano Specimen he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā SP Saffron Grotesk ʻo Ke ʻano Specimen e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
Dimensions & Packaging: Binder 230 x 320 x 80
Tags: Font design, Branding, Identity, Type design
Production Technology: The binder is printed in 8 colors using various stock papers
Design Challenge: The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
Research: The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
Inspiration: Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
Project Duration: Font was designed from August 2021 and was finished in December 2021
Patents: Paul Henry Robb
Team Members: Paul Robb
Moira Bartoloni
Image Credits: Paul Henry Robb