ʻO Pentaheal Clinic Rebranding Kālailai Kaila Hoʻoilina na Pentaheal and Eidetic he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KeleaweKiʻi· 2022
Pentaheal Clinic Rebranding Kālailai Kaila Hoʻoilina
Mea Kūʻai: Eidetic Marketing
Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #135773Ka Hoʻolālā
E Pili Ana iā Pentaheal Clinic Rebranding Kālailai Kaila Hoʻoilina
He kālailai kaila hoʻoilina ʻo Pentaheal Clinic Rebranding i hana ʻia no kekahi hale lapaʻau Kōlea e kūikawā ana i ka lapaʻau hana kino. ʻO ke kumu hoʻohālikelike nui o ka hoʻoilina, ʻo ia ka hoʻonui ʻana. Hoʻohana ʻia ka hōʻailona lapaʻau honua o ke keʻa ma ke ʻano he ʻōlelo kiʻi maʻalahi e hiki ke ʻike ʻia e nā maʻi mai nā ʻāina he nui mai. Hoʻohui ʻia ka hōʻailona i ke keʻa me nā huapalapala P a me H, ka pōkole o ka inoa o ka hale lapaʻau. Hoʻonui ʻia ke koʻi o ka hōʻailona ma nā ʻaoʻao ʻelua, no laila kūpono ka hōʻailona no nā mea hoʻohana o nā ʻano a me nā nui like ʻole. Ua hoʻolālā ʻia nā hōʻailona no kēlā me kēia papahele o ka hale lapaʻau ma Seoul.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Pentaheal Clinic Rebranding Kālailai Kaila Hoʻoilina i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Pentaheal Clinic Rebranding Kālailai Kaila Hoʻoilina he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Pentaheal Clinic Rebranding Kālailai Kaila Hoʻoilina i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
- Nā Ana a me ka Hoʻopili
- Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m² - Nā Lepili
- Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
- ʻEnehana Hana
- Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
- Pilikia Hoʻolālā
- Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
- Noiʻi
- To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
- Hoʻoulu Manaʻo
- The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
- Ka Lōʻihi o ka Papahana
- The project started in July 2021 and finished in December 2021 in Seoul.
- Kaʻina Hana
- Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
- Nā Lālā Hui
- Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic
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