Stories of Communication Hoʻolauna Kaila Waihoʻoluʻu by Mengyi Xie

Stories of Communication Hoʻolauna Kaila Waihoʻoluʻu by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2022

Stories of Communication Hoʻolauna Kaila Waihoʻoluʻu

by Mengyi Xie

Client: School of Communication, East China Normal University

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #136234

View at A' Design Award Press Release Award Badge

Colors

The Design

About Stories of Communication Hoʻolauna Kaila Waihoʻoluʻu

He hana hoʻolauna kaila i hana ʻia no ka pōʻai makahiki ʻumikūmalima o kekahi kula kaʻina hoʻolaha o ke kulanui. ʻO ke logo nui he kiʻi geometric i kūkulu ʻia ma luna o ka helu 15. Mai ke logo nui, ua kūkulu ʻia kekahi ʻohana logo li'ili'i he 100. Hōʻike kēlā me kēia logo li'ili'i i kekahi moʻolelo, mea hana hou, a i ʻole hoʻokumu mai ka mōʻaukala o ka hoʻolaha ʻana, mai nā kaula nonoke i hoʻohana ʻia i ka wā kahiko a hiki i ka nūpepa mua a me ka pūnaewele honua. Hoʻonohonoho ʻia i ke kaʻina manawa, hoʻohana ʻia nā logo li'ili'i ma nā pōsta, palapala kono, puke liʻiliʻi, hōʻike wahi hui, a me nā mea hoʻomanaʻo.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Stories of Communication Hoʻolauna Kaila Waihoʻoluʻu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Stories of Communication Hoʻolauna Kaila Waihoʻoluʻu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Stories of Communication Hoʻolauna Kaila Waihoʻoluʻu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensions & Packaging: There were all kinds of size for the physical application products in this project.
Tags: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Production Technology: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Design Challenge: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Research: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiration: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Project Duration: The project was in Shanghai.
Operation Flow: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Team Members: Mengyi Xie