ʻO Rely on Hydrogen Hilinaʻi i ka Hydrogen na Guangzhou Cheung Ying Design Co. Ltd. he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KeleaweKiʻi· 2022
Rely on Hydrogen Hilinaʻi i ka Hydrogen
na Guangzhou Cheung Ying Design Co. Ltd.
Mea Kūʻai: Guangzhou Cheung Ying Design Co., Ltd.
Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #137134Ka Hoʻolālā
E Pili Ana iā Rely on Hydrogen Hilinaʻi i ka Hydrogen
He ʻano hōʻailona ʻoihana i hana ʻia no kahi hui e hoʻomohala ana i nā huahana mālama olakino wai hydrogen. Ua kūkulu ʻia ka logo mai nā huaʻōlelo Kina, hoʻoulu ʻia e nā laina circuit o ka huahana a me nā kiʻi hexagram wai Kina kahiko. Ua hoʻohālikelike ʻia ka mānoanoa o nā huaʻōlelo a me ke kīkoʻo o nā kaha, no laila e noho mau ana nā ʻano i ka maopopo a me ke kaulike. ʻO nā laina kīkoʻo a me nā kihi poepoe ke hāʻawi i ka ʻano hōʻailona i ke ʻano mālie a hou. ʻO ka ʻāhinahina koʻikoʻi a me ka melemele ʻālohilohi nā waihoʻoluʻu nui. Ua kaha ʻia ka hōʻailona ma ke ʻano vector no ka paʻi, ka media kikohoʻe, a me nā wahi ma loko.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Rely on Hydrogen Hilinaʻi i ka Hydrogen i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Rely on Hydrogen Hilinaʻi i ka Hydrogen he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Rely on Hydrogen Hilinaʻi i ka Hydrogen i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Due to the large visual difference in the glyph structure of the brand's Chinese name, in order to ensure the recognition quality and aesthetics of the text, the thickness of the Chinese characters and the inclination of the strokes were unified in the design and execution, so that the strokes of the Chinese fonts have a tight and appropriate structure and a uniform white color. Even, sloping lines convey the brand's aggressive attitude, while rounded corners convey gentleness and tolerance. The smooth and orderly lines make the overall vision more personal and fashionable, giving the brand new temperament and connotation.
- Nā Ana a me ka Hoʻopili
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- Nā Lepili
- Logo, Branding, Visual Identity, Graphic Design, Interior Design
- ʻEnehana Hana
- To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
- Pilikia Hoʻolālā
- The key challenge was convincing clients to take a bolder design direction. Through many discussions, the client recognized the potential of the project and had the courage to go beyond the conservative culture of the industry. How to rationally arrange the new visual elements and space, so that the product can produce the best display effect in a limited space, to let the experiencer have a deeper understanding of the brand from all aspects.
- Noiʻi
- The study found that as contemporary young people gradually become the main force of consumption, their attention to personalized health products is also increasing, and they understand the visual and cultural output of brands. Therefore, 'Rely On Hydrogen', which is deeply engaged in the fields of big health and hydrogen molecular medicine, needs to redefine the differentiated attributes of its brand identity to connect its past and future. And accept cultural differences in various regional markets to convey the brand's corporate culture and style.
- Hoʻoulu Manaʻo
- Rely On Hydrogen is a high-tech enterprise focused on the field of biotechnology and aim at the R&D of hydrogen water health care products. After sufficient research, the brand logo is designed in the form of Chinese characters, inspired by the circuit lines of the product and the traditional Chinese water hexagram graphics. In the creative execution, the commonality of 'lines' between each other is extracted and visually integrated to create a visual system with brand attributes and personality.
- Ka Lōʻihi o ka Papahana
- The project started in March 2021 in Guangzhou and finished in May 2021 in Guangzhou, and was exhibited in June 2021 in Guangzhou.
- Kaʻina Hana
- The new brand colors have also been carefully selected, with extreme gray and bright yellow as the main colors, injecting a touch of warmth into the brand, which reflects the protection the product brings to consumers, and intuitively shows the company's vision and culture. The new brand image runs through the plane vision and space display with 'lines', and its line tension with a certain degree of expansion not only balances and coordinates all areas of the exhibition hall, but also allows a more complete interpretation of the new brand concept and visual extension.
- Nā Lālā Hui
- Creative Director: Zhiji Dong
Designer: Lu Gu
Kākoʻo ʻIa
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