Galaxy Command HQ of ACG Hale Kūʻai Alakaʻi na Rich Honour International Designs Co., Ltd

ʻO Galaxy Command HQ of ACG Hale Kūʻai Alakaʻi na Rich Honour International Designs Co., Ltd he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Loko Hale a me Hōʻike.

KeleaweLoko Hale· 2022

Galaxy Command HQ of ACG Hale Kūʻai Alakaʻi

na Rich Honour International Designs Co., Ltd

Mea Lanakila A' Design Award Keleawe ma ka Māhele Loko Hale

16,250

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #137142

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Galaxy Command HQ of ACG Hale Kūʻai Alakaʻi

Ke Kikowaena Galaxy Command o ACG he hale kūʻai alakaʻi ma Taipei, Taiwan, e uhi ana i 232 mika huinahā ma ke papahele mua o kahi hale kūʻai nui. Hōʻike ka hale kūʻai i nā huahana anime, comic, a pāʻani ma o kahi hoʻonohonoho moʻolelo ma mua o ka hōʻike ʻana ma ke ʻano inoa kālepa. Hele ka huakaʻi mea kūʻai ma waena o nā wahi ʻelima: kahi lumi komo no nā hōʻike kūikawā, kahi wahi hoʻokipa no ka lawelawe mea kūʻai, kahi kikowaena mea kaua no nā mea hoʻonani hoʻopau, ka Lumi Muse i lilo i wahi ala hoʻololi, a me kahi wahi waho i kālai ʻia e like me kahi kūlanakauhale ala ʻōʻili kilohi. Hōʻike nā kiʻi manga, nā mea kilohi ʻōʻili, a me nā waihoʻoluʻu paʻa i nā honua e pili nui ana kekahi i kekahi.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Galaxy Command HQ of ACG Hale Kūʻai Alakaʻi i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Galaxy Command HQ of ACG Hale Kūʻai Alakaʻi he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Galaxy Command HQ of ACG Hale Kūʻai Alakaʻi i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Nā Ana a me ka Hoʻopili: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Nā Lepili: ACG, MAG, E-Muse
ʻEnehana Hana: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Pilikia Hoʻolālā: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Noiʻi: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Hoʻoulu Manaʻo: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Ka Lōʻihi o ka Papahana: Oct.2020~May.2021 in Taipei, Taiwan.
Kaʻina Hana: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Nā Lālā Hui: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee