Keleawe Paʻi · 2022
Coach the Coaches Puke Alakaʻi Pōpeku Wāwae
by Natasha Mozz
- A' Design Award Keleawe 2022 in Paʻi
- CLIENT: Adidas
- Estimated Number of Design Views: 16,826
- Verification code 6D2C95E8E3 · Verify this award
Colors
About Coach the Coaches Puke Alakaʻi Pōpeku Wāwae
ʻO Coach the Coaches he puke alakaʻi no kahi papahana hoʻomaʻamaʻa pōpeku wāwae i hana ʻia no nā mea pāʻani i waena o 10 a me 14 makahiki. Ua hoʻomākaukau ʻia ke puke alakaʻi no nā kumu aʻo pōpeku wāwae i hiki ke hoʻohana ʻia ka papahana i ka hana o kēlā me kēia lā. Ua hoʻololi ʻia nā kumu waiwai kikokikona nui i mau alakaʻi maopopo i kūkulu ʻia ma muli o nā kiʻi ʻikepili. Kōkua ka pālaka waiho koʻikoʻi i ka huli ʻana ma waena o nā ʻāpana, a hōʻike ke lōʻihi o ka pā ma ka ʻaoʻao o kēlā me kēia ʻaoʻao i ka māhele liʻiliʻi. ʻO ke ʻōpuʻu kula pōpeku a me nā alakaʻi ʻenehana ke kumu o ke ʻano kiʻi.
About the A' Design Award Keleawe
Ua lanakila ka hoʻolālā Coach the Coaches Puke Alakaʻi Pōpeku Wāwae i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Coach the Coaches Puke Alakaʻi Pōpeku Wāwae he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Coach the Coaches Puke Alakaʻi Pōpeku Wāwae i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Press Kit
- Unique Properties
- The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
- Inspiration
- The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
- Project Duration
- The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016
