Jing Yin Li Hoʻolālaʻana Kaila Waihona ʻOihana na Sxdesign

ʻO Jing Yin Li Hoʻolālaʻana Kaila Waihona ʻOihana na Sxdesign he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2022

Jing Yin Li Hoʻolālaʻana Kaila Waihona ʻOihana

na Sxdesign

Mea Kūʻai: Jing Yin Li

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #137545

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Jing Yin Li Hoʻolālaʻana Kaila Waihona ʻOihana

He Jing Yin Li kahi hoʻolālaʻana kaila waihona ʻoihana i hana ʻia no kahi hōʻailona hoʻomaʻemaʻe a mālama lole ma ka mākeke Kina. Ua kūkulu ʻia ka logo mai nā ʻano geometric maʻalahi, nā hukiā a me nā hapaha pōʻai, i hoʻonohonoho ʻia ma nā lālani ʻehā. Hoʻokumu ʻekolu o kēia mau lālani i nā huaʻōlelo J, Y a me L, nā hua mua o ka inoa ʻoihana. Ua hoʻonohonoho ʻia nā ʻano ma kahi ʻano paʻa a kaulike e hōʻike ai i ka hilinaʻi a me ka paʻa. Ua kaulike ke kala ʻoihana ma waena o ke ʻulaʻula a me ka poni, e pili ana i ka porcelain kuʻuna Kina a me nā lako hale sandalwood ʻulaʻula. ʻIke maopopo ka logo ma ka nui liʻiliʻi loa o 6 a i 12 mīlimika.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Jing Yin Li Hoʻolālaʻana Kaila Waihona ʻOihana i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Jing Yin Li Hoʻolālaʻana Kaila Waihona ʻOihana he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Jing Yin Li Hoʻolālaʻana Kaila Waihona ʻOihana i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
Nā Ana a me ka Hoʻopili: Minimum size of logo: 6mmx12mm
Nā Lepili: Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
ʻEnehana Hana: Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
Pilikia Hoʻolālā: 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future
Noiʻi: Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
Hoʻoulu Manaʻo: For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
Ka Lōʻihi o ka Papahana: July to November, 2021, at Beijing, Shenzhen
Kaʻina Hana: Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
Nā Palapala Kuleana: Sxdesign
Nā Lālā Hui: Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang
Nā Kuleana Kiʻi: Sxdesign