Sxdesign Hana Nui: ʻIke Kūlana Hōʻailona by Sxdesign

Sxdesign Hana Nui: ʻIke Kūlana Hōʻailona by Sxdesign is a highly esteemed winner of the very prestigious 2022 A' Design Award Kala in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KalaKiʻi· 2022

Sxdesign Hana Nui: ʻIke Kūlana Hōʻailona

by Sxdesign

Client: Sxdesign

A' Design Award Kala Winner in Kiʻi Category

45,910

Verified Award Winner

Verify Award Status for #137585

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sxdesign Hana Nui: ʻIke Kūlana Hōʻailona

Kēia ʻo Sxdesign he ʻike kūlana hōʻailona i hana ʻia no kekahi hale kūkulu hoʻolālā kahua ma Beijing, Kina. Hahai kēlā me kēia kikoʻī o ka hōʻailona i ka lakiō 1:1.414, kahi e hāʻawi ai i ka hōʻailona i ke ʻano paʻa a kaulike. Hoʻomanaʻo nā mea kiʻi liʻiliʻi ma nā kihi i nā hōʻailona hōʻike ʻōlelo a hoʻopili i nā huinahā ʻaoʻao like ʻole o ka hōʻailona. Hana ka hoʻonohonoho ʻana i ka hōʻailona i mea kaulike a hōʻike i ka ʻōlelo ʻana, ka hōʻailona ʻana a me ka wehewehe ʻana i ka ʻōlelo a me nā manaʻo. Ma o nā kiʻi neʻe, hiki i ka hōʻailona ke ulu i loko o ke ʻano Kina kuʻuna o ka inoa o ka hale kūkulu, e hoʻopili ana i ka moʻomeheu a me ka hoʻolālā hou.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Sxdesign Hana Nui: ʻIke Kūlana Hōʻailona i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Sxdesign Hana Nui: ʻIke Kūlana Hōʻailona he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Sxdesign Hana Nui: ʻIke Kūlana Hōʻailona e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
Dimensions & Packaging: It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs.
Tags: Brand Identity, Chinese, Modern, Traditional, Orange, Language
Production Technology: Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
Design Challenge: The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
Research: Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
Inspiration: As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
Project Duration: Fr. November 2021 to January 2022, Beijing, China.
Operation Flow: The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
Patents: Sxdesign
Team Members: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Image Credits: Sxdesign