ʻO Amplifying Identity Primary Function: Hoʻolālā Loko Keʻena Hana na DB and B Pte Ltd he mea lanakila hanohano loa o ka 2022 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Loko Hale a me Hōʻike.
KalaLoko Hale· 2022
Amplifying Identity Primary Function: Hoʻolālā Loko Keʻena Hana
Mea Kūʻai: DB&B Pte Ltd
Mea Lanakila A' Design Award Kala ma ka Māhele Loko Hale
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #137777Ka Hoʻolālā
E Pili Ana iā Amplifying Identity Primary Function: Hoʻolālā Loko Keʻena Hana
Book Text: ʻO Amplifying Identity he hoʻolālā loko keʻena hana aia ma Asia Square ma Kinapoa. Ua hoʻopālahalaha ʻia ka wahi hana ma nā papahele ʻekolu a uhi ana i ka nui holoʻokoʻa he 9,300 mika huinahā. Ua puʻunaue ʻia he kanalima kahua hui pū a me nā lumi hālāwai nui ʻelima ma waena o nā papahele e kākoʻo i ka hana maʻalahi a hui pū ʻia. Hoʻohana ʻia nā kiʻi kaiapuni i hana ʻia ma nā ala hele a me nā wahi paia e hōʻike i ka moʻomeheu ʻoihana, nā loina alakaʻi a me ka mōʻaukala. Hoʻohana ʻia nā moena i hana ʻia mai nā mea kūpaʻa, ka pena me nā pūhui organik ʻāhinu haʻahaʻa a me ke kukui i māhele ʻia e kaupalena i ka hopena i ke kaiapuni.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Amplifying Identity Primary Function: Hoʻolālā Loko Keʻena Hana i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Amplifying Identity Primary Function: Hoʻolālā Loko Keʻena Hana he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Amplifying Identity Primary Function: Hoʻolālā Loko Keʻena Hana e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
- Nā Ana a me ka Hoʻopili
- This project spans across 3 levels, with a total area of 9,300 square meters in size.
- Nā Lepili
- Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
- ʻEnehana Hana
- Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
- Pilikia Hoʻolālā
- One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
- Noiʻi
- With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities. - Hoʻoulu Manaʻo
- Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
- Ka Lōʻihi o ka Papahana
- The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
- Nā Lālā Hui
- Ricardo Celis
Victor Wong - Nā Kuleana Kiʻi
- All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/
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