The Tridea Project Puke by Lisa Winstanley

The Tridea Project Puke by Lisa Winstanley is a highly esteemed winner of the very prestigious 2022 A' Design Award Kala in Hoʻolālā Paʻi a me Pāpaho Paʻi Competition Category.

KalaPaʻi· 2022

The Tridea Project Puke

by Lisa Winstanley

Client: Lisa Winstanley

A' Design Award Kala Winner in Paʻi Category

52,963

Verified Award Winner

Verify Award Status for #139124

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Tridea Project Puke

ʻO kēia puke, The Tridea Project: Culturally Diverse Co-Creation, palapala i ka manaʻo o ka brand & #039; He ʻekolu mau mokuna ka maʻiʻo, ʻo ka mua he ʻike o ka papahana a me ka mea nāna i hana. ʻO ka lua, he kuhikuhi kikoʻī kikoʻī a ʻo ke kolu he ʻatikala ʻike, e kūkākūkā ana i nā waiwai o ka brand o ka hoʻopili ʻana a me ka ʻokoʻa, ʻo ia mau mea ʻelua i kumu nui i kēia papahana noiʻi 4 makahiki. Ua hana ʻia ka hoʻolālā puke me ka noʻonoʻo ʻana i ka waiwai a ua noʻonoʻo ʻia kēlā me kēia ʻano a noʻonoʻo ʻia e hōʻike i nā waiwai o ka papahana.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā The Tridea Project Puke i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā The Tridea Project Puke he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā The Tridea Project Puke e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This book documents the Tridea Project's brand conception and evolution. Culminating in a visual essay discussing the brand values of inclusion and diversity, which have been pivotal factors to this 4-year research project. The book design has been crafted with materiality in mind and each aspect has been considered and contemplated to metaphorically represent the project philosophy.
Dimensions & Packaging: The overall book is Size: 250mm (w) x 315mm (h) (closed)
Cover - 135gsm colourplan (amethyst) over 2mm board
Endpaper - 135gsm colourplan (amethyst)
Text - 170gsm maple bright
Tags: Book, Design, Collaboration, Co-creation, Ethical
Production Technology: The book is cloth bound in using fabric from the main colour palette purple to represent creativity and mystery. The text is debossed and printed in a metallic pink foil, again from the main colour palette to represent love and kindness but the metallic finish adds a touch of magic and playfulness, creating reflection and distortion, much like the surrealist notions this project is inspired by. The cover of the book forms a horizontal triptych, to hint at the Tri aspect of the project. Three ideas, three artists, three layers of meaning and creativity.
Design Challenge: The project is inspired by The Exquisite Corpse, a method of collaging numerous designs by several artists into one collaborative composition. A creative mash-up, with international participants collaborating to produce one multicultural creative piece. Think of it like a design relay race. The artworks generated are displayed on the online gallery and subsequently sold as high-resolution downloads. All profits from the sales will be donated to the partnering Singaporean charity TWC2; Transient workers Count Too; thus, coalescing international creative communities, building bridges, and providing a channel for diverse collaboration
Research: This project explores alternative methods of image production and consumption with a view to exploring diverse and ethical co-creation practices in a virtual space.
Inspiration: The Tridea Project and was borne from the desire to address our societies divisions through collaborative creative practice. Tridea’s overarching aim is to promote inclusion, collaboration, and altruism as a counter to these divisions. This project embraces social & cultural diversity by inviting creatives from around the world to participate in an international collaborative form of the Surrealist parlour game, ‘The Exquisite Corpse‘.
Project Duration: The project started in March 2018 in Singapore and finished in January 2022 in Singapore.
Operation Flow: The three layered cover of the book provides both practical navigation and visual metaphor.
Patents: Not applicable
Team Members: Lisa Winstanley: Lead Designer / Art Director
Lisa Peh Jiaxian: Photographer
Image Credits: Image #1: Photographer Lisa Peh Jiaxian
Image #2: Photographer Lisa Peh Jiaxian
Image #3: Photographer Lisa Peh Jiaxian
Image #4: Photographer Lisa Peh Jiaxian
Image #5: Photographer Lisa Peh Jiaxian