Greeninful Ka Hana Nui: ʻIkepili Waiwai Kālepa by Michelle Poon

Greeninful Ka Hana Nui: ʻIkepili Waiwai Kālepa by Michelle Poon is a highly esteemed winner of the very prestigious 2022 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2022

Greeninful Ka Hana Nui: ʻIkepili Waiwai Kālepa

by Michelle Poon

Client: Greenin'ful

A' Design Award Hao Winner in Kiʻi Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Greeninful Ka Hana Nui: ʻIkepili Waiwai Kālepa

Kikokikona Puke: ʻO Greeninful kekahi papahana hoʻoulu hou no kekahi kālepa pili kaiapuni e kākoʻo ana i kekahi ʻano noho ola kūpaʻa. Hoʻopili kēia kālepa i nā kānaka mālama i ke kaiapuni. Hōʻike ka logo i ka helehelena o ke kaiāulu ʻōmaʻomaʻo, a hōʻike pū i ke aʻo koa a me ka ʻimi naʻauao. Hoʻohana ka ʻikepili hōʻike i nā waihoʻoluʻu ʻālohilohi, nā kaha pena koa, a me nā mea kaha lima i noho maʻalahi i ka hoʻohana. Ua koho ʻia nā kiʻi e nānā mai ma ke ʻano hoʻokipa a kaiāulu kona kikoʻī nui. Hoʻoneʻe kēia hoʻoulu hou i ke kālepa mai kekahi kahua kālepa i kekahi kaiāulu e hoʻāla ana i ka ʻike lehulehu no ka mālama kaiapuni.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Greeninful Ka Hana Nui: ʻIkepili Waiwai Kālepa i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Greeninful Ka Hana Nui: ʻIkepili Waiwai Kālepa he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Greeninful Ka Hana Nui: ʻIkepili Waiwai Kālepa no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Dimensions & Packaging: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Tags: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Production Technology: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Design Challenge: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Research: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Inspiration: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Project Duration: October 2021 - January 2022
Operation Flow: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Team Members: Michelle Kason
Image Credits: Image 1: Michelle Kason (Designer)