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Lavazza Classy Plus Ka Mīkini Kope by Florian Seidl

Lavazza Classy Plus Ka Mīkini Kope by Florian Seidl is a highly esteemed winner of the very prestigious 2022 A' Design Award Palatina in Hoʻolālā Mīkini Hale Competition Category.


PalatinaMīkini Hale· 2022

Lavazza Classy Plus Ka Mīkini Kope

by Florian Seidl

Client: Lavazza

A' Design Award Palatina Winner in Mīkini Hale Category

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Verified Award Winner

Verify Award Status for #139457

Colors

The Design

About Lavazza Classy Plus Ka Mīkini Kope

ʻO Classy Plus kahi espresso a me ka mea inu kope i hoʻolālā ʻia no ka mākeke ʻAmelika ʻAmelika, e hāʻawi ana i ka ʻike piha o ka moʻomeheu kofe Italia mai espresso a cappuccino a i ʻole latte. Eia kekahi, loaʻa i ka mīkini kahi koho kope kānana a me kahi hana pana pālua e hoʻokō i nā makemake kikoʻī o kēia mākeke. Kūpono ʻo Classy Plus no nā keʻena liʻiliʻi a me nā lumi kūkā. Ke kūkulu ʻia nei kāna hoʻolālā slim ma luna o ka ʻōlelo ʻano paʻa ʻo Lavazza ma kēia māhele. Hōʻike ʻia ia e kahi pūpū o waho e hoʻopuni ana i ke kino nui a hoʻopaʻa ʻia nā logo Lavazza ma nā ʻaoʻao.

The Recognition

About the A' Design Award Palatina

Ua lanakila ka hoʻolālā Lavazza Classy Plus Ka Mīkini Kope i ka A' Design Award Palatina, he ʻike hoʻohanohano nui i hāʻawi ʻia i nā hoʻolālā ʻoiaʻiʻo loa ka kūʻokoʻa, ka nani a me ka kamahaʻo. He mau mea kupaianaha o ka hana noʻeau nā lanakila Palatina, he mau hōʻike o nā palena o ka noʻonoʻo hana noʻeau, a hōʻike lākou i ka ʻoihana ʻoi aku a me ka ʻuhane akamai o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo kēia mau hoʻolālā nā hana kaulana loa e wehewehe ana i ka nani o kekahi au, kōkua i ke ola pono o ke kaiāulu a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hōʻike ka hoʻolālā Lavazza Classy Plus Ka Mīkini Kope i ke kūlana ʻoi kelakela i ʻoi aku ma mua o ka palena a hoʻomaikaʻi ʻole ʻole i ka honua ma o kona mau ʻano pōmaikaʻi a waiwai. He hana ka hoʻolālā Lavazza Classy Plus Ka Mīkini Kope i lanakila i ka A' Design Award Palatina e hoʻāla i ka makemake, hoʻoulu, hoʻoikaika, hoʻohauʻoli a hoʻā i ka hauʻoli nui.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Classy Plus has been designed especially for offices and the North American market, offering the complete experience of classic Italian coffee culture - from espresso to cappuccino or latte. In addition, the machine also has a special filter coffee selection and an innovative double shot function to cater for specific needs and preferences of this market and its users.
Dimensions & Packaging
Dimensions: 164mm / 376mm / 332mm, Weight: 5,9kg,
Power: 1250W, Voltage: 120, Frequency: 60 Hz.
Removable parts are dishwasher safe. It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags
Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
Production Technology
main shell: plastic (ABS), finishing textured/glossy
water tank: plastic
drip grid, lever: metal
feet: silicone rubber
Design Challenge
The project was developed in a short time frame on an existing platform. It was important to stay true to the established form language of this business channel and consider specific user needs of this specific target market.
Research
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration
Classy Plus is ideal for small offices and conference rooms. Its slim, sleek design is inspired by professional Italian coffee equipment and is building on Lavazza's established form language in this segment. Slightly more serious and professional but still recognizably Italian in surfacing, details, and finish. It is characterised by a contrasting exterior shell that envelops the main body and shows embossed Lavazza logos on the sides. The simple user interface is placed prominently in a circular element at the front and main touchpoints are emphasised by metal accents.
Project Duration
The project was designed in Turin, Italy.
Operation Flow
Classy Plus is an all-in-one espresso and coffee brewer. Simply lift the lever, insert a capsule, place a cup on the grid and make espresso. Or use the dedicated glass mug to easily froth your favourite milk-based beverage. The machine is easy to use, and the touch interface offers six selections: Espresso, Lungo, Coffee, Macchiato, Cappuccino and Latte. It also has a double-shot function. The height of the drip tray can be adjusted effortlessly. The water tank in the back is big and transparent, so you will always know when it is time to refill. Classy Plus is also easy to clean.
Patents
Design patent/registered design, Patented Milk frothing System
Team Members
Florian Seidl
Image Credits
Lavazza

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