Kala Loko Hale · 2022
Colourform Kikowaena Hōʻikeʻike
by Smart Design Expo - Marzena Michalska
- A' Design Award Kala 2022 in Loko Hale
- CLIENT: Marmite
- Estimated Number of Design Views: 21,371
- Verification code 57D4408F07 · Verify this award
Colors
About Colourform Kikowaena Hōʻikeʻike
ʻO Colourform kekahi kikowaena hōʻikeʻike i hoʻolālāʻia no ka hōʻike ʻana i nā ʻauʻau kaupaku, nā pā hoʻoluʻu wai a me nā pā holoi lima ma kekahi kūʻai kālepa. Pili ka hoʻolālā i ka hui pūʻolo waikanaka, he mea i hana ʻia me ka dolomite a me ka resin lohilohi. Hoʻomanaʻo nā poloka anahonua kiʻekiʻe i nā pōhaku a me nā waihona dolomite, i hoʻokumu ʻia ma lalo o ke kaomi a me ka wela nui. Hoʻokaʻawale nā kala i nā ʻāpana kaʻawale, no laila ua hōʻike pū ʻia nā hōʻailona kālepa ʻelua me ka noho kaʻawale ʻana. Ua hoʻonohonoho ʻia nā huahana ma nā hōʻiliʻili i maʻalahi ai ka hoʻomaopopo ʻana i ka laulā. Ua kau ʻia kekahi papa kūʻai a me nā wahi lawelawe ma kahi ʻoluʻolu o ke kikowaena.
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Colourform Kikowaena Hōʻikeʻike i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Colourform Kikowaena Hōʻikeʻike he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Colourform Kikowaena Hōʻikeʻike e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Press Kit
- Unique Properties
- The idea of the stand refers to the Mineral Composite technology - the material from which our client's products are made of.
Mineral Composite is a combination of dolomite and flexible resin.
The Dolomites were formed about 250 million years ago as a result of the volcanic activity. Then, under the pressure and high temperature, the limestone layers turned into dolomite.
We focused on dolomite because the rock that was formed millions of years ago is transforming into a beautiful and functional product just right in front of our eyes. It’s amazing to see the power of nature. - Dimensions & Packaging
- 50000 mm x 50000 mm x 5500 mm
- Tags
- color, form, geometry, nature, functionality, detail
- Production Technology
- We created a metaphor where huge rocks and dolomite deposits were turned into tall lumps of the stand. The aim was to show the power of nature from which the material from which the bathtubs, shower trays and washbasins are made. When designing, we were guided by the principle - to create a beautiful and functional stand.
The stand was embedded in the latest trends - geometric forms. Tracking and following what is currently fashionable, and even more, predicting trends is very important for our client. Marmite and Acquabella have always offered us the latest design of their products and this is how we present them at trade fairs. The geometry of shapes introduces us to a dreamlike, futuristic world. This procedure is to distract us from reality and allow us to focus on the presented product. - Design Challenge
- The stand idea had one important condition - to bind and distinguish two brands at the same time - Marmite and Acquabella.
Bind because they are presented together, belong to one capital group: The Engineered Stone Group. Distinguish - because we still show two different brands, which so far have presented in a completely different way and each of them wanted to keep at least part of their image. - Research
- We created a metaphor where huge rocks and dolomite deposits were turned into tall lumps of the stand. The aim was to show the power of nature from which the material from which the bathtubs, shower trays and washbasins are made.
- Inspiration
- Architecture - Minimalist architecture, sculpture, gallery, monolith
Geometric forms, playing with colors to create different zones at the stand - Project Duration
- KBIS 2022, Orlando, USA
8-10.02.2022 - Operation Flow
- All functions at the stand have been planned so that using them is functional and pleasant. Products on both parts of the stand are presented in groups / collections, which makes it easier to get to know the offer. Common area - the bar counter and facilities are located in a somewhat secluded part so that they do not attract the first attention of visitors, but at the same time in a place where both brands have easy access.
- Image Credits
- Smart Design Expo
