Fresh Polokalamu Kelepona Paʻalima by Deyin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award Hao in Hoʻolālā Huahana Mau Loa, Papahana a me Hoʻolālā ʻŌmaʻomaʻo Competition Category.
HaoHuahana Mau Loa· 2022
Fresh Polokalamu Kelepona Paʻalima
by Deyin Zhang
Client: Zhejiang University
A' Design Award Hao Winner in Huahana Mau Loa Category
Verified Award Winner
Verify Award Status for #139753The Design
About Fresh Polokalamu Kelepona Paʻalima
ʻO Fresh kahi polokalamu kelepona paʻalima i hoʻolālāʻia e hōʻemi i ka ʻōpala meaʻai ma ka home. Naʻauao ʻo Fresh i nā papa kūʻai meaʻai mai nā hale kūʻai meaʻai a mālama i nā meaʻai i kūʻaiʻia, a hiki i nā mea hoʻohana ke hoʻohui i nā mea i kēlā ʻaoʻao pahu hau kikohoʻe. Nānā ka polokalamu i ke au wā e maikaʻi ai kēlā me kēia mea meaʻai a hōʻailona i nā huahana me nā pahu hōʻike ʻōmaʻomaʻo, melemele, a me ʻulaʻula e like me ka māla hou i koe. Kōkua nā hoʻomanaʻo i nā mea hoʻohana e ʻai i ka meaʻai ma mua o kona pōpilikia. Hāʻawi pū ʻo Fresh i nā hōʻike ʻōpala meaʻai o kēlā me kēia pule a me nā helu hui e hoʻoikaika ai i ka hoʻohana kūpono e mau ai. Loaʻa ka polokalamu no iOS a me Android.
The Recognition
About the A' Design Award Hao
Ua lanakila ka hoʻolālā Fresh Polokalamu Kelepona Paʻalima i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Fresh Polokalamu Kelepona Paʻalima he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Fresh Polokalamu Kelepona Paʻalima no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Due to the current situation of food discarding caused by overbuying and leaving in the refrigerator, this app was designed. The app will record the shelf life of food and distinguish the food with different shelf life in the refrigerator through green, yellow and red prompt boxes to avoid food discarding. In addition, the app provides weekly wasted food reports and cumulative statistics to educate users about sustainable consumption and reducing food discarding.
- Dimensions & Packaging
- Launched on IOS and Android
- Tags
- refrigerator assistant, app, sustainable consumption, reduce food waste
- Production Technology
- People can use this app to scan supermarket shopping lists to get food purchase records and add food to the app. App will track the shelf life of food and remind people to avoid aliment wasting. In addition, the application also provides weekly waste food reports and cumulative statistics to educate users on sustainable consumption and reduce aliment discarding.
- Design Challenge
- When this app is fully technically feasible, the only challenge is how to call on more people to use this app. We use visual graphics with a sense of design and differentiated prompt boxes to remind users. To be sure, the more people use this app, the less food will be wasted.
- Research
- With the development of material conditions, people used to overbuying food and forget the them in the refrigerator, resulting in a huge discarding of food. Based on this huge social problem, several extensive interviews was conducted with Chinese community residents, surveying their shopping and food storage in their refrigerators. After many discussions and user interviews with students majoring in design at Zhejiang University, the app was finally designed to skillfully educate users about sustainable consumption and reducing food discarding.
- Inspiration
- It is estimated that a third of all food produced each year, equivalent to 1.3 billion tons of food worth about 1 trillion U.S. dollars, ends up rotting in consumer and retailer trash bins or spoiled by improper transportation and harvesting.Sadly, people get in the habit of buying too much aliment, or forgetting to eat it before its sell-by date, leading to huge aliment discarding.
- Project Duration
- This project started in January 2022 in Hangzhou, China, and it is still under developing.
- Operation Flow
- First, scan the supermarket shopping list with the app, and the screen will get the purchased food. Users can drag specific foods to the "my fridge" page. App will actually record the shelf life of food and distinguish the different shelf life of food in the refrigerator through green, yellow and red prompt boxes to remind to avoid wasting. In addition, the application also provides weekly waste food reports and cumulative waste food statistics to educate users on sustainable consumption and reduce aliment waste.
- Team Members
- Creative Director: Deyin Zhang
Designer: Yao Wang
Designer: Chengyi Shen
Programmer: Zhitong Cui
Programmer: Hebo Gong
Designer：Xiyuan Zhang
Tutor：Shijian Luo
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