Khedr El Attar Ka ʻIkena Waiwai Hoʻoholo by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.
HaoKiʻi· 2022
Khedr El Attar Ka ʻIkena Waiwai Hoʻoholo
Client: Khedr el Attar
A' Design Award Hao Winner in Kiʻi Category
Verified Award Winner
Verify Award Status for #139930The Design
About Khedr El Attar Ka ʻIkena Waiwai Hoʻoholo
He ʻIkena Waiwai Hoʻoholo ʻo Khedr El Attar i hana ʻia no ka mea kālepa o nā huahana kūlohelohe a maka i hoʻokumu ʻia ma Cairo i ka makahiki 1945. Hoʻohui kēia papahana i kahi hoʻolālā waiwai kalepa me kahi ʻōnaehana ʻike maka e hōʻike ai i ke kūlana hou o ka waiwai kalepa. Mālama ka ʻikena i ke kūlana o Khedr El Attar ma ke ʻano he kumu no nā waiwai kūlohelohe a maka. Hoʻonohonoho ka ʻōnaehana ʻike maka i ka ʻoihana i ʻekolu mahele nui: lāʻau lapaʻau kūlohelohe, nani maka, a me nā huahana kuke. Hoʻopau ʻia ka ʻōnaehana e ka hoʻolālā ʻōpeʻa a me nā alakaʻi waiwai kalepa, e hoʻohui ana i ke ʻano kahiko o ka ʻoihana me kahi hōʻike hou.
The Recognition
About the A' Design Award Hao
Ua lanakila ka hoʻolālā Khedr El Attar Ka ʻIkena Waiwai Hoʻoholo i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Khedr El Attar Ka ʻIkena Waiwai Hoʻoholo he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Khedr El Attar Ka ʻIkena Waiwai Hoʻoholo no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
- Tags
- Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
- Inspiration
- Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
- Project Duration
- The project started in March 2020 in Cairo and finished in 2021
- Team Members
- Omnia Magdy Photographer
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