Joy of Playing Ka Hauʻoli o ka Pāʻani by Squared

Joy of Playing Ka Hauʻoli o ka Pāʻani by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2022

Joy of Playing Ka Hauʻoli o ka Pāʻani

by Squared

Client: Balin

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #140424

ʻIke I Kēia Manawa View at A' Design Award Press Release Award Badge

Colors

The Design

About Joy of Playing Ka Hauʻoli o ka Pāʻani

ʻO Ka Hauʻoli o ka Pāʻani kahi ʻike waiwai kālepa i hana ʻia no Balin, kahi hui e hana ana i nā mea pāʻani no nā keiki. Hoʻopili kēia ʻike i ka logo, nā waiwai kālepa, ka hoʻopaʻa ʻana, a me nā waihoʻoluʻu a me nā ʻano o nā mea pāʻani a me nā hoahana. He ʻōlelo kiʻi maʻalahi kēia, me nā ʻano maʻalahi, kahi papa waiho ʻoluʻu i hōʻemi ʻia, a me nā kiʻi pena wai. Loaʻa i kēlā me kēia hoahana pāʻani kona inoa ponoʻī a me kāna moʻolelo, kahi e kōkua ai i nā keiki e hoʻokumu i pilina naʻau. ʻO nā mea i koho ʻia ʻo ia ka lāʻau, ka papa lāʻau paʻa, ka pepa, ke kotona kūlohelohe, a me nā pena i hana ʻia mai ka wai a me nā mea kanu.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Joy of Playing Ka Hauʻoli o ka Pāʻani i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Joy of Playing Ka Hauʻoli o ka Pāʻani he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Joy of Playing Ka Hauʻoli o ka Pāʻani i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tags: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Production Technology: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Design Challenge: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Research: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspiration: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Project Duration: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Operation Flow: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Team Members: Creative Director - Yana Okoliyska