Enable Change Hōʻoia Loli by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2022

Enable Change Hōʻoia Loli

by Squared

Client: Isabelle Laporte

A' Design Award Hao Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #140542

ʻIke I Kēia Manawa View at A' Design Award Press Release Award Badge

Colors

The Design

About Enable Change Hōʻoia Loli

He ʻano hōʻailona kālepa ʻo Enable Change i hana ʻia no kekahi limahana ʻoihana i ke kālaiʻāina hoʻololi. Hoʻohana ka hōʻailona i kahi ala liʻiliʻi, kahi hui huapalapala koa, a me hoʻokahi kala ikaika. Hoʻohui ka hōʻailona logo i nā huapalapala mua ʻo I a me L me ka hōʻailona o ka mau loa, e hōʻike ana i ka hoʻokipa. Ua koho ʻia nā ʻano huapalapala e hōʻike i ka loli, me nā ʻano e ulu ana a me nā hoʻololi wai ma waena o nā kaha mānoanoa a lahilahi. Ua hoʻēmi ʻia ke kālailai kala a he pālahalaha ke ʻano kiʻi. Ua lawe ʻia ka hoʻolālā a me ka hoʻomohala ʻana no ʻelua mahina ma 2021.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Enable Change Hōʻoia Loli i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Enable Change Hōʻoia Loli he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Enable Change Hōʻoia Loli no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Design Challenge: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Research: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Project Duration: The design and development of this brand identity took around 2 months in 2021.
Operation Flow: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Team Members: Creative Director - Yana Okoliyska