Designthinkers Nā Mea Hālāwai by Liying Wang

Designthinkers Nā Mea Hālāwai by Liying Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2023

Designthinkers Nā Mea Hālāwai

by Liying Wang

Client: Academy of Art University

A' Design Award Keleawe Winner in Kiʻi Category

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Colors

The Design

About Designthinkers Nā Mea Hālāwai

ʻO ka pahuhopu, he hana i nā mea hālāwai maikai e kūlike ana me ka poʻokumu makahiki. ʻO ka ʻāina o ka hoʻolālā, he mea e like me ka pūnāwai pohihihi, kahi e hoʻokele ai nā mea hoʻolālā i nā alanui paʻakikī, me ka halawai ʻana i nā alanui hewa, nā hopena ʻike ʻole ʻia, a me nā ʻāina palapala ʻole ʻia. Ke hoʻāʻo nei ʻo Liying Wang e hoʻohana i ka pūnāwai e like me ka hoʻailona no nā mea paʻakikī o ka huakaʻi hoʻolālā. Ma kēia ala, ua manaʻo ʻia ka hoʻolālā paʻakikī a me ke kaʻina hana hoʻokele, me ka makemake e hoʻāla i nā manaʻo like ma waena o ka poʻe nānā.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Designthinkers Nā Mea Hālāwai i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Designthinkers Nā Mea Hālāwai he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Designthinkers Nā Mea Hālāwai i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design the conference materials for an existing conference. Create a sophisticated visual concept that matches the feel of the theme of the year. The goal is to demonstrate the ability to integrate conceptual ideas and visual design skills.
Dimensions & Packaging: Poster: 18 in x 24 in, Program: 13 in x 19 in
Tags: Conference Materials, Visual Communication, Poster, Program, Website, conference signage
Production Technology: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Design Challenge: How can creating a novel visual system for the conference cater to the needs and interests of the majority of attendees, while simultaneously aiding the organization in increasing attendance and achieving its mission of enhancing awareness of visual communication? Additionally, how can the process of design and creativity be visually depicted to evoke comparable emotions and responses from the intended audience? I keep asking myself those questions and thinking about what symbol or element can build connections and evoke the audience's similar feelings.
Research: Designthinkers is an annual conference with a mission to gather diverse perspectives to explore the process of design and creativity. The theme for 2018 is Speak The Truth. The whole design process is like an unknown journey, like a maze. We don't know what will happen at the next intersection. Designers like those little magenta dots, going on the road of our own choice.
Inspiration: Design is like a maze, with unpredictable twists and turns, where each decision can make or break a project. To capture this, I created a visual representation of the design process as a maze, symbolizing the confusion and challenges designers face, with every decision leading to a different outcome. It encourages pushing boundaries and finding innovative solutions while celebrating the creative process and its rewarding challenges. The design guides us through the maze, highlighting the endless possibilities that come with our work.
Project Duration: The project started in September 2018 and finished in December 2018 in San Francisco.
Operation Flow: Various deliverables were developed for the conference, including a promotion poster, program, website, application, name badge, and conference signage.
Image Credits: Image #1: Creator Liying Wang
Image #2: Creator Liying Wang
Image #3: Creator Liying Wang
Image #4: Creator Liying Wang
Image #5: Creator Liying Wang