Lele i ka ʻike
Whitelier Hanam Hale Palaoa na Seuk Hoon Kim

ʻO Whitelier Hanam Hale Palaoa na Seuk Hoon Kim he mea lanakila hanohano loa o ka 2023 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Loko Hale a me Hōʻike.


HaoLoko Hale· 2023

Whitelier Hanam Hale Palaoa

na Seuk Hoon Kim

Mea Kūʻai: Studio Eccentric Co., Ltd.

Mea Lanakila A' Design Award Hao ma ka Māhele Loko Hale

15,010

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #141682

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Whitelier Hanam Hale Palaoa

Ua wehe ʻo Whitelier ʻo Whitelier i kāna hale kūʻai hae ʻelima ma Misa District o Gyeonggido, South Korea. ʻO ka pōkole o kēia pāhana, ʻo ia ka hoʻolālā ʻana i hale palaoa me kahi hale hōʻikeʻike kūʻai aku a me kahi kīhini hoʻomākaukau piha no ka hana ʻana i ka berena keʻokeʻo. Pono ka hoʻolālā holoʻokoʻa no ka hoʻokō ʻana i ke ʻano o ka brand, ʻo Whitelier, ʻo ia ka huaʻōlelo hui o "White" a me "Atelier"; ʻo ia hoʻi ka hale hana keʻokeʻo o ka kuke ʻana i nā berena premium. Ua hoʻolālā ʻia ka ʻaoʻao curvature maʻalahi a me nā papa hōʻikeʻike palaoa articulated e hoʻoikaika i ka manaʻo.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Whitelier Hanam Hale Palaoa i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Whitelier Hanam Hale Palaoa he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Whitelier Hanam Hale Palaoa no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
South Korea's high-end boutique bakery, Whitelier, opened its fifth flagship store in Misa District of Gyeonggido, South Korea. The brief of this project was to design a bakery with a hall for sales display and a fully equipped baking kitchen to produce white bread. Overall design was needed to fulfill the brand identity of the brand, Whitelier, which was the compound word of 'White' and 'Atelier'; meaning white workshop of baking premium breads.
Nā Ana a me ka Hoʻopili
Width 11,180mm x Depth 6,070mm x Height 4,900mm
Nā Lepili
white, bakery, display, modern, minimal, bread, articulated
ʻEnehana Hana
The white facade of the space along the whole width of the property represents the white workshop, catching people's curiosity. Also the curvature of the white facade resembles the softness of the white bread. This was first pre-fabricated with metal works and powder coated in paint at the factory and assembled on site. Wood structure works for bread display were done directly on site as well, carefully built to show the articulation of the structure.
Pilikia Hoʻolālā
Within the area of 54 square-meters, it has been critical to use the limited space efficiently as the hall and the bakery kitchen are in need for enough space both to produce and display for customers.
Noiʻi
For the curvature facade of Whitelier Hanam, 3D computational programs were used to model in a very sophisticated and articulated formation to fulfill the necessary shape. The wood structure display shelves were carefully modeled in 3D computation to emphasize the necessary size of the white bread.
Hoʻoulu Manaʻo
As Whitelier only focused on making premium white bread and jams, it was important to express the artisanship of this bakery on the exterior as well as the interior of the space. The design team aimed to show this store as a white workshop of white bread and further developed on the design.
Ka Lōʻihi o ka Papahana
The project started in July 2021 in Gyeonggido, South Korea and finished in September 2021 in Gyeonggido, South Korea
Kaʻina Hana
Inside the bakery, three-meter wall separates the hall and the kitchen of the bakery. As the exposed ceiling of the space is much higher than the wall, the wall does not give any impression of feeling constrained within the space. As the beige-colored tile counter wraps around from facade to inside, it warmly welcomes the customers to the display of the white bread and jams. As the main focal point of the hall, articulated wood structure display shelves are elevated on the separated wall, which emphasizes and exhibits the form and the beauty of the whole bread.
Nā Lālā Hui
Seuk Hoon Kim
Nā Kuleana Kiʻi
All images : Photographer Studio Eccentric, 2021

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