Flourishing Grandbuy Ka Hana Nui: Hana Hou ʻana o ka Hale Kūʻai Nui na Hu Chen

ʻO Flourishing Grandbuy Ka Hana Nui: Hana Hou ʻana o ka Hale Kūʻai Nui na Hu Chen he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Loko Hale a me Hōʻike.

KeleaweLoko Hale· 2023

Flourishing Grandbuy Ka Hana Nui: Hana Hou ʻana o ka Hale Kūʻai Nui

na Hu Chen

Mea Kūʻai: Guangzhou Grandbuy Co.,Ltd.

Mea Lanakila A' Design Award Keleawe ma ka Māhele Loko Hale

20,695

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #142024

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Flourishing Grandbuy Ka Hana Nui: Hana Hou ʻana o ka Hale Kūʻai Nui

Kikokikona Puke: ʻO Flourishing Grandbuy ka hana hou ʻana o kekahi hale kūʻai nui ma kekahi alanui hele wāwae kaulana ma Guangzhou, Kina. Aia ʻelua hale i kūkulu ʻia i nā manawa ʻokoʻa i loko o kēia hale kūʻai, a na ia mea i hoʻoulu i kahi hoʻonohonoho ākea kūpono ʻole a me kahi ala kūʻai māhele ʻia. Ma ka hana hou ʻana, hoʻokomo ʻia kahi kikowaena kūpono waena, a me kahi lumi ākea nui i ka waena, nā ʻeleuma piʻi hou, a me kahi ʻeleuma nānā mākaʻikaʻi, a me kahi kahua komo hikina i hoʻolālā hou ʻia i uhi ʻia i nā papa ʻalapa māmā i hoʻohana ʻia ma ke ʻano o nā papahulu kūloko a i hoʻomālamalama ʻia e nā kukui LED kala like ʻole. ʻO ka hopena, ua hoʻopili pū ʻia nā hale ʻelua i hoʻokahi ala kūʻai maopopo a hiki ke hele wāwae maʻalahi.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Flourishing Grandbuy Ka Hana Nui: Hana Hou ʻana o ka Hale Kūʻai Nui i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Flourishing Grandbuy Ka Hana Nui: Hana Hou ʻana o ka Hale Kūʻai Nui he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Flourishing Grandbuy Ka Hana Nui: Hana Hou ʻana o ka Hale Kūʻai Nui i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Grandbuy is an old department store at a famous pedestrian street of Guangzhou, China. It included two buildings constructed in different time, which leads to a spatial misalignment in between. This impaired the consumers' experience and their revenues. The store was needed to be renovated.
This design reconstructs the consumers' route, connecting the buildings as a whole in both spatial and business sides. On the reopening day after the renovation, the sales reach the highest peak of the year.
Nā Ana a me ka Hoʻopili: Total Volume: 66300㎡
Nā Lepili: Department Store Renovation, Department Store Design, Commercial Spacee Renovation, Commercial Space Design, Renovation Design, Interior Design, Interior Renovation, Consumers' Route design, Architectural Design, Facade Design
ʻEnehana Hana: My design is a renovation of a whole department store, thus countless materials and construction techniques were highly involved. Therefore, due to the characters limitation, in this part, I could only and I would like to choose one of the worth-mentioned materials to explain.
At the east entrance of the department store, with side-by-side buildings nearby, we use the light weight aluminum plate with changeable color system and cast it into the tile shape of Guangzhou architecture, with illusion lighting and computer imaging RGB color LED lamp bead matrix to make the department store "jump out" within the side-by-side buildings. The materials we chose are not expensive, easy to maintain and effective. Practically speaking, we have fully taken economy, ease of use, safety and maintenance into account, it is sustainable. Aesthetically speaking, we interpreted traditional elements with modern techniques and used commercial lighting to beautify the entrance and make it become more attractive.
Pilikia Hoʻolālā: Before the renovation, the connection between the old and new buildings was obstructed, the outdoor image was weak, the indoor guidance was unclear, and the passenger flow through rate was low. In the exterior space, consumers mainly entered and exited the store from the east entrance, while the south entrance with the largest plaza space on the whole pedestrian street was always less crowded because of the unattractive visual expression and the unsuitable consumers’ route. The underutilization leads to a lack of connection and convenience between the interior and exterior space, which also decreases the consumers’ infusion from the outside to inside. Besides, in the interior space, the consumers' route was separated by the two buildings, the old building with a smaller area had an independent zigzag route while the new building with a larger area had a scattered route caused by the dense column construction of the building. As a result, the connection of the whole department store was divided and misplaced by the two buildings, which was not conducive to the consumers’ route management and eventually led to the inability of guiding consumers from one building to the other.
In a word, the main challenge was: “How should we connect the old and new buildings into one, so as to better attract and guide consumer consumption?
Noiʻi: Research Type: Department Store, Commercial Space Renovation Design
Research Objectives: This project was given to us by our client. At the beginning, our client only knew that their department store property was too old to attract new consumers, which was affecting sales. Therefore, in order to be more competitive, they needed to renovate the property. By making various on-site research, business analysis, consumers' route analysis, and aesthetic research, we finally made "upgrading the consumers' route to improve " the objectives of our entire proposal.
Methodology: On-site Research, Business Analysis, Human-centered Observation, Consumers' Route Analysis, Aesthetic Research, etc
Results: By the optimization of the consumers' route, we also improve the cultural and aesthetic visual expression of the scene and the integrality and accessibility of the space, which finally successfully helped the department store upgrade and iterate, attracting more first-tier brands and significantly increasing sales.
Impacts/Effects: After the renovation during the 2020 COVID-19 pandemic, the total sales exceeded 32.5 million RMB on the reopening day, which reach the highest peak of the whole year. And since then, this department store has become a new “must-go” place of more consumers. Economic speaking, this renovation project has boosted the sales of our client's business as well as boosted the local economy; environmental speaking, it reused the original scene to revive an old property, saving it from dereliction; socially speaking, it offers a greater place for people to relax, which enriches people's life.
Hoʻoulu Manaʻo: The renovation of a department store is a huge system that requires consideration of various aspects, but among which, the consumers' route, like the “blood vessel” of commercial spaces, plays the most essential role in the whole system. It is the inspiration and the core of our project. Following this “vessel”, we use spatial design techniques to reconstruct the consumers' route, so as to circulate consumers' flow, attract more consumers, and upgrade the brands to improve the store's revenues.
Ka Lōʻihi o ka Papahana: The project was designed in March 2018, and was landed in September 2020. The project is now in use and perfectly operating.
Kaʻina Hana: This project was designed in the following 4 steps.

Step1：Form a central axis and a core atrium to improve the holistic relationship between the new and old buildings to avoid spatial fragmentation to better circulate the in-store consumers’ route and enhance the visibility and accessibility of the shops.

Step2：Add sightseeing new elevator and escalators to strengthen the vertical accessibility of each floor to eliminate cold business areas to attract more consumers and better fulfill their needs.

Step3：Use visual design, including innovative expressions of cultural elements and commercial lighting design, at the two entrances where the consumers’ route start to highlight the presence of the Grandbuy Department Store and attract more consumers.

Step4：Optimize the first floor brands according to the new consumers route to create the most influential and comprehensive cosmetic aggregation in South China.

These steps allow the the Grandbuy department store, which consists of two buildings constructed in different time, become a whole, and become more fashionable and recognizable. The whole store was successfully ungraded and their annual sales were significantly increased.
Nā Lālā Hui: Design Director: Hu Chen
Nā Kuleana Kiʻi: Image #1: Photographer IVY Photography & Production,On-site Photo of the Interior1,2021.

Image #2: Photographer IVY Photography & Production, On-site Photo of the South Entrance,2021.

Image #3 Photographer IVY Photography & Production,On-site Photo of the East Entrance,2021.

Image #4: Photographer IVY Photography & Production,
On-site Photo of the Interior2,2021.

Image #5: Photographer IVY Photography & Production,
On-site Photo of the Interior3,2021.

Video Credits: Brief Introduction Video of GRANDBUY, Guangzhou Harber Architectural Design Co., Ltd, 2022.