Haocailou Ka Hoʻolālā Kūloko o ka Hale ʻAina by Sig Studio

Haocailou Ka Hoʻolālā Kūloko o ka Hale ʻAina by Sig Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Kala in Hoʻolālā Loko Hale a me Hōʻike Competition Category.

KalaLoko Hale· 2023

Haocailou Ka Hoʻolālā Kūloko o ka Hale ʻAina

by Sig Studio

A' Design Award Kala Winner in Loko Hale Category

18,293

Verified Award Winner

Verify Award Status for #143404

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Haocailou Ka Hoʻolālā Kūloko o ka Hale ʻAina

He hoʻolālā kūloko ʻo Haocailou no kahi hale ʻaina e hōʻike ana i ka moʻomeheu o Shunde. Ma ka moʻomeheu o Shunde, ʻo ke ʻano o Haocai he pōmaikaʻi, he ʻahaʻaina hauʻoli, a he waihoʻoluʻu momona. Hoʻohana kēia papahana i nā ipukukui pākē he nui, nā waihoʻoluʻu kuʻuna, a me nā pono papa like ʻole e hana ai i kahi ʻano ola a hauʻoli. ʻO ka phoenix, he hōʻailona o ka pōmaikaʻi a he inoa kapakapa kūloko no Shunde, ʻo ia ke kumumanaʻo nui. Alakaʻi nā alapiʻi melemele, me nā paepae lima e lilo ana i kaola kākoʻo, i kahi pā inu i hoʻopaʻa ʻia ma luna e kahi waʻa phoenix papa pālua e mālama pū ana i ka waina. Hoʻomanaʻo nā lumi pilikino ma ka papahale ʻekolu i nā ipukukui iʻa kuʻuna.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Haocailou Ka Hoʻolālā Kūloko o ka Hale ʻAina i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Haocailou Ka Hoʻolālā Kūloko o ka Hale ʻAina he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Haocailou Ka Hoʻolālā Kūloko o ka Hale ʻAina e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: How to highlight Shunde culture and attract young people is the difficulty.

In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture.

Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness.
Dimensions & Packaging: The project area is 542sqm.
Tags: Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design
Production Technology: Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine.
On-site visit to learn about Shunde culture.
Design Challenge: How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design.

The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Research: Type of Research: Internet research, offline market research
Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well.
Methodology：Design innovation, brainstorming, workshop
Data collection and research tools: Wechat, reports pool, DIAN PING
Paticipants: Ray Lee, Jiani Feng, Feng Yu
Insights:
After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap.
The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night.
The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way.
Inspiration: A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts.

We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture.

Innovations on construction technology, dining experience and floor plan as well.
Project Duration: The project located in Fengshengli SH started in July 2021 and finished in December 2021.
Operation Flow: Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Patents: Copyrights belong to SIG Studio,2021.
Team Members: Creative director: Ray Lee
Interior design: Jiani Feng, Yiming Huang
Graphic/ illustration design: Shushu, Jieyu Deng
Rendering: Yinhui Gu
Project management：Jiani Feng
Image Credits: Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021