Lucky Tiger Welcomes New Year Ke Kiʻi Kiʻi by Hsiao Yun Tseng

Lucky Tiger Welcomes New Year Ke Kiʻi Kiʻi by Hsiao Yun Tseng is a highly esteemed winner of the very prestigious 2023 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2023

Lucky Tiger Welcomes New Year Ke Kiʻi Kiʻi

by Hsiao Yun Tseng

Client: Kiwifruit Kiwi World

A' Design Award Hao Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #143761

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lucky Tiger Welcomes New Year Ke Kiʻi Kiʻi

Hoʻohui ʻo Laki Tiger Welcomes New Year i nā hōʻailona zodiac me nā mea ʻoki pepa kuʻuna Kina, e like me ka nānā ʻana i waho o ka puka makani, ʻoiai nā holoholona maikaʻi e ʻōwili i nā ʻāpana gula ma waho, me he mea lā e lawe mai ana i ka waiwai. ʻO ka hoʻohana holoʻokoʻa o nā waihoʻoluʻu e like me ka puna, haʻalele i ka waihoʻoluʻu ʻulaʻula maʻamau, a hoʻohui i nā pua a me nā mea kanu he nui, no ka mea, ua like ka haʻi ʻana o nā pua a me ka waiwai (ma nā wahi ʻōlelo Kina), me he mea lā he laki maikaʻi kēia makahiki no waiwai.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Lucky Tiger Welcomes New Year Ke Kiʻi Kiʻi i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Lucky Tiger Welcomes New Year Ke Kiʻi Kiʻi he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Lucky Tiger Welcomes New Year Ke Kiʻi Kiʻi no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese zodiac combines traditional Chinese paper-cutting as elements, adopts novel colors to escape the traditional red system, and focuses on the image of spring, and integrates a large number of flowers and plants to imply the concept of "Harvest", indicating to make a fortune!!
Dimensions & Packaging: Postcard: 105mm x 148mm 400P thick card
Spring Festival couplet: 150mm x 150mm
Red Packet: 95mm x 90mm
Tags: New Years, festivals, greeting cards, blessings, red envelopes, zodiac signs, tigers, paper-cuts, illustrations
Production Technology: Illustrator software rendering, combined with photoshop image material synthesis.
Digital printing is adopted to faithfully present the performance of the illustration itself.
Design Challenge: Combine the image of a tiger with the concept of paper-cutting, simplify the shape but have richness, and match some traditional festive elements, so that the whole integrates modern and traditional aesthetics
Research: New Year's blessing is a traditional custom, using the combination of zodiac signs and illustrations to convey good luck and maintain the value of the custom.
Inspiration: Originating from traditional Chinese festivals, it celebrates the beginning of the year, and uses the zodiac represented by the year as the auspicious beast, symbolizing good luck, bringing good luck and wealth to everyone, and sending good blessings to everyone.
Project Duration: Draw in January 2022, complete in February 2022, and send a postcard to congratulate
Operation Flow: It is printed with auspicious symbols, so that those who receive blessings can feel it, so as to get good luck!!
Patents: Copyrights belong to Hsiao Yun Tseng,2022
Image Credits: Image #1 : Illustration Hsiao Yun Tseng 2022.
Image #2 : Illustration Hsiao Yun Tseng 2022.
Image #3 : Illustration Hsiao Yun Tseng 2022.
Image #4 : Illustration Hsiao Yun Tseng 2022.