The Good Cup Ka ʻeke Hoʻomau by Cyril Drouet

The Good Cup Ka ʻeke Hoʻomau by Cyril Drouet is a highly esteemed winner of the very prestigious 2023 A' Design Award Kala in Hoʻolālā Huahana Hoʻohana Hoʻokahi Competition Category.

KalaHuahana Hoʻohana Hoʻokahi· 2023

The Good Cup Ka ʻeke Hoʻomau

by Cyril Drouet

Client: Choose Planet A

A' Design Award Kala Winner in Huahana Hoʻohana Hoʻokahi Category

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Verified Award Winner

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Colors

The Design

About The Good Cup Ka ʻeke Hoʻomau

ʻO ke kīʻaha maikaʻi he kīʻaha pepa paʻa mau loa e hōʻike ana i kahi poʻi pepa i hoʻohui ʻia e hoʻopili ʻia i kahi me ka maʻalahi, e hoʻopau ana i ka pono o ka plastic. ʻO kekahi o nā mea maikaʻi ʻo ia ka hana ʻana me ka hoʻohana ʻana i nā mīkini like me nā mea i hoʻohana ʻia no nā kīʻaha pepa maʻamau. ʻO ka hoʻololi ʻana i ke kīʻaha maikaʻi e unuhi ʻia he 40 pākēneka e hōʻemi i ka wahi mālama, ka nui o ka lawe ʻana a me ka wāwae kalapona. Hoʻokumu ka hopena o The Good Cup i ka mālama kālā ma kahi o ka hana ʻana, e kōkua ana i ka hoʻohaʻahaʻa ʻana i ka pilikia o ke kaiapuni ma o ka wehe ʻana i ka plastic, hoʻokahi uhi i ka manawa.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā The Good Cup Ka ʻeke Hoʻomau i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā The Good Cup Ka ʻeke Hoʻomau he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā The Good Cup Ka ʻeke Hoʻomau e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Good Cup is the industry most recent cutting-edge innovation in response to the global plastic crisis. The new, fully patented design is revolutionizing how the single-use paper cup is manufactured, consumed and recycled.

Featuring an innovative extension to the structure of the cup, The Good Cup has an integrated lid that folds and locks into place, effectively eliminating the presence of and need for a plastic lid.
Dimensions & Packaging: The Good Cup 8oz : 74 (W) x 60 (D) x 97 (H) mm
The Good Cup 12oz : 77 (W) x 63 (D) x 120 (H) mm
The Good Cup 16oz : 94 (W) x 70 (D) x 128 (H) mm
Tags: Packaging Innovation, Sustainable Packaging, Paper Cup, Compostable Packaging, Plastic free
Production Technology: The Good Cup starts with the material (our paper is not coated with plastic inside, it has a coating that is bio-based, certified home compostable (breaking down in landfill too) and certified recyclable in paper stream (which is not the case for most paper cup in the market with PE coating)

Then it continues with how it’s produced. Same process and machine as traditional paper cup. The Good Cup only has a paper extension from traditional paper cups (no additional energy compared to additional lids in plastic or other material).
Design Challenge: The main obstacle was to create a cup that could easily been produced by any paper cup machine globally and save cost.

Most sustainable solutions and plastic alternative are in general two to three times more costly in the packaging industry. The Good Cup is not only highly sustainable, it also offers cost savings.
Research: The idea of improving traditional paper started fifteen years ago. Along the years, thought my different career positions, the idea developed and took various forms. It’s only from July 2019, when I started my own green design studio that things became serious as I decided to spend time, energy and money to truly make this idea a reality. After more than 1000 tweaking, tests and hand-made samples, I approached one of the largest paper cup manufacturer in Asia. The goal was to benefit from a manufacturer experience to continue improving the design and ultimately make samples on production lines.
Inspiration: Every year, over 500 billion single-use plastic and paper cups are manufactured globally, generating a total of over 1 million tonnes of waste in plastic lids alone.
As a designer, my mission has always been to create new codes, develop new materials/processes and implement the latest technology with brands and manufacturers in order to lead the next sustainable packaging revolution.

As a father and as a fellow global citizen, I see even more urgency for our solution than ever before.
Project Duration: The project started in July 2019 in Hong Kong and after two years cooperation, the paper cup manufacturer decided to be part of this project. In March 2022, the company Choose Planet A was created with the creator of The Good Cup as major share holder. Today The Good Cup is reaching packaging distributor globally.
Operation Flow: Same process, machine and operation as standard paper cup forming. The Good Cup saves the needs to produce additional plastic lid in the production.

The Good Cup also saves 40% carton space in the entire supply chain as it removes the needs of lid cartons. This means 40% less carbon footprint in terms of transport as well as 40% additional saving too.
Patents: PATENT COOPERATION TREATY: PCT/CN2020/121419
Team Members: Creative Director: Cyril Drouet
Operation Director: Paul Wong
Photographer: Freya Ting
Copywriter: Anne Drouet