Spectrum Hana Nui: Kiʻi Hoʻākāka na Arata Yokoyama

ʻO Spectrum Hana Nui: Kiʻi Hoʻākāka na Arata Yokoyama he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2023

Spectrum Hana Nui: Kiʻi Hoʻākāka

na Arata Yokoyama

Mea Kūʻai: Arata Yokoyama

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

12,792

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #144936

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Spectrum Hana Nui: Kiʻi Hoʻākāka

Kikokikona Puke: ʻO Spectrum kahi kiʻi hoʻākāka kikohoʻe e hōʻike ana i ke kāhiko alanui Kepanī ma ke ʻano o ka anime Kepanī. Pale ka hana i ka kiʻi ʻoiaʻiʻo like me ke kiʻi paʻi kiʻi a hoʻohana i nā kala ākea ma kahi ʻano pālahalaha e ʻike mau ʻia ai ma ke ʻano kūlohelohe i ka maka. Hōʻike ke kua i nā kukui neona o Tokyo, me nā ʻano i hoʻomāmā ʻikaika ʻia no kahi hopena ʻoi, pālahalaha, a ʻālohilohi. Hoʻohui pū ʻia nā ʻano hōʻike kiʻi o ke Komohana me ke kiʻi hoʻākāka huaʻōlelo Kepanī. Ua kaha ʻia ʻo Spectrum me ka Adobe Photoshop CC. ʻO ka manaʻo nui, ʻo ia ka hoʻomaopopo maopopo ʻana i ke ʻano kiʻi i nā poʻe nānā i loko a i waho o Iapana.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Spectrum Hana Nui: Kiʻi Hoʻākāka i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Spectrum Hana Nui: Kiʻi Hoʻākāka he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Spectrum Hana Nui: Kiʻi Hoʻākāka i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This work depicts Japanese street fashion in the style of Japanese anime.

Such motifs are popular in Japanese illustration, but this work is unique in that it defies photorealism and uses vivid colors in a flat, yet optically natural-looking manner.

The background represents the neon lights of Tokyo, and here, too, the form is boldly deformed in pursuit of a sharp, flat, yet luminous expression.
Nā Ana a me ka Hoʻopili: 8000 x 5678 pixel, 400dpi, RGB
Nā Lepili: street fashion, anime, character design, japanese illustration, vivid color
ʻEnehana Hana: Drawing with Adobe Photoshop CC
Pilikia Hoʻolālā: In order to convey the goodness of a particular thing, I must first like it myself.
In order to use street fashion as my subject matter, I focused on improving my sense of style by experiencing and wearing it myself.

I also devoted myself to researching painting styles that would convey the good looks equally to both Japanese and foreign audiences.
To compose the picture with flat surfaces, not lines. He used vivid colors, but kept the entire picture in harmony. And at the same time, to make the characters look cool and cute in a Japanese way.
Noiʻi: A study of street fashion in Japan and abroad. Collect snapshots, purchase actual items, and wear them myrself to deepen understanding of function and design.

Research on drawing techniques. Challenged to fuse Western graphic design with Japanese character illustration. Strived to find a balance between deforming the form and color of objects while maintaining the cool, cute, and liveliness of the characters.
Hoʻoulu Manaʻo: Today, fashion based on techwear and designs using vivid colors are global trends.

Japanese street fashion and illustrations are also in that trend, but they also have their own unique characteristics.

I analyzed the coincidences and differences between them and aimed to visualize them.

Japanese people will find this illustration foreign. Foreigners may feel it is Japanese.

This in-between state is the expression I pursued.
Ka Lōʻihi o ka Papahana: This work was created in 10 hours on September 20, 2020, and published on Twitter, pixiv, and other social networking sites that day.
Kaʻina Hana: Suggestions about the affinity between street fashion and the neon streets of Tokyo and how cool it can be.

Especially in Japan, when proposing a fashion style to an audience, it is more effective to use characters, deformed and idealized visuals rather than photo-realistic ones.

And it is also effective when introducing Japanese culture to people outside of Japan. By incorporating elements of Western graphic design, we aimed to create visuals that would be easy for them to understand.
Nā Kuleana Kiʻi: #1: Illustrator NaBaBa, Private Work, 2020.