Custom Hoodies ʻo Ka Logo by Marko Maciev is a highly esteemed winner of the very prestigious 2023 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2023

Custom Hoodies ʻo Ka Logo

by Marko Maciev

Client: UMA Network Ltd

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #145151

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Custom Hoodies ʻo Ka Logo

ʻO ka Custom Hoodies kahi puka pūnaewele Desktop to Garment kahi e hoʻohana ʻia ai nā kiʻi i nā hoodies a paʻi ʻia. ʻO ka hōʻailona he stylization o kahi kaula i hoʻopaʻa ʻia ma luna o kahi hoodie i hana ʻia ma ke ʻano he stencil-graffiti hoa aloha Little Red Riding Hood hōʻailona superhero, inā ʻo ia kekahi i kēia lā, e lele ana a puni e ʻimi ana i ka ʻīlio hae nui. Ke ho'āʻo nei ia e hoʻokuʻu i kahi vibe kipi a me ka ikaika upbeat o ka brand fashion street, e hana ana ma ke ʻano he sub-brand ma luna o ka mea e hiki ai i nā mea hoʻohana o ka puka pūnaewele ke kūkulu i kā lākou moʻolelo ponoʻī.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Custom Hoodies ʻo Ka Logo i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Custom Hoodies ʻo Ka Logo he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Custom Hoodies ʻo Ka Logo i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is a stylization of a tied string on a hoodie done as a stencil-graffiti friendly Little Red Riding Hood superhero symbol, if she was one today, flying around looking for a big, bad wolf. It is attempting to emit a rebellious vibe and an upbeat energy of the street fashion brand, acting as a sub-brand on top of which the users of the web-portal can build their own story.
Tags: Logos, Symbols, Corporate Identity, Logotypes
Design Challenge: In this project, the first challenge was to give a compelling and relatable story to the symbol. Since research went in two ways, the second challenge was to make those two directions meet organically without losing any bit of the value of either one.
Research: The research presented insights into the cultural significance that a hoodie is a symbol of. Not just on a functional level worn for a physical activity or as a leisurely garment of convenience, but as a certain lifestyle representative. Custom Hoodies is exactly that, plugging in into these values, promoting freedom of expression, personal stories and bold values.
Inspiration: Custom Hoodies is a Desktop-2-Garment web portal where images are applied to hoodies and printed. Hoodie have a history and various cultural meanings. In a modern sense, it is related to street culture, and in traditional to tales. This is why logo is grounded in films that popularized hoodies like Rocky, but at the same time in stories like Little Red Riding Hood. It is a semiotic hybrid fueled by these diversities converged into a a modern package, triggering people to create their own stories
Project Duration: 2 weeks, Hong Kong SAR
Operation Flow: The simple-heavy logo design strives to be immediately impactful for the targeted users and to directly associate the visual identity with the service provided. It encourages people to unleash their inner street-artist and put their stories out to the world with Custom Hoodies.
Patents: UMA Network Limited
Image Credits: UMA Network Limited