Onogreen Ka Palaki Lua Hoʻomaʻemaʻe by Alfredo Laria

Onogreen Ka Palaki Lua Hoʻomaʻemaʻe by Alfredo Laria is a highly esteemed winner of the very prestigious 2023 A' Design Award Hao in Hoʻolālā Lako Lumi ʻAuʻau a me Lako Maʻemaʻe Competition Category.

HaoLako Maʻemaʻe· 2023

Onogreen Ka Palaki Lua Hoʻomaʻemaʻe

by Alfredo Laria

Client: Onogreen

A' Design Award Hao Winner in Lako Maʻemaʻe Category

21,762

Verified Award Winner

Verify Award Status for #146348

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Onogreen Ka Palaki Lua Hoʻomaʻemaʻe

ʻO Onogreen kahi palaki lua hoʻomaʻemaʻe i hoʻolālāʻia e noho hūnā i loko o ka ʻōnaehana kāwaha wai. Hiki i ka lima telescopic ke waiho ʻia ma kahi hūnā mai ka nānā ʻana, kahi e mālama ai i ka wahi a mālama pū kekahi i ka palaki mai nā keiki a me nā holoholona hoʻopili. He pale e pale ana i ka lima a lilo nō hoʻi i pōhaku uhi i ka wā i hūnā ʻia ai ka palaki. He liʻiliʻi aʻe nā huluhulu a māmao aʻe ke kaʻawale ma mua o ka mea maʻamau, no laila ʻaʻole i paʻa ka wai a pale ʻia ke kulu ʻana. Hiki ke hoʻololi wale ʻia nā huluhulu me ka ʻole o ka hoʻololi ʻana i ka palaki holoʻokoʻa. Hoʻohana ʻia nā mea hiki ke hana hou ʻia, me kahi ʻōnaehana carbon fibre a me nā huluhulu TPR.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Onogreen Ka Palaki Lua Hoʻomaʻemaʻe i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Onogreen Ka Palaki Lua Hoʻomaʻemaʻe he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Onogreen Ka Palaki Lua Hoʻomaʻemaʻe no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Its discreet design with telescopic handle allows the Onogreen brush to go completely unnoticed by keeping it into the flush system. Unique in the market, this innovation creates cleaner, safer bathrooms by eliminating germs, bad smells and by keeping the brush out of the reach of children and pets. In addition, its integrated design keeps the brush out of sight and frees up space, making the bathroom seem bigger and more spacious.
Dimensions & Packaging: 300/390 mm high / 80mm diameter
Tags: Bathroom hygiene, toilet brush, sustainable, Onogreen, Invisible
Production Technology: The Onogreen brush is manufactured in high quality recyclable materials with ABS chromed, golden and white gloss finishes. It has a carbon fibre structure with TPR bristles. It has fewer, more separated bristles than traditional brushes, thus preventing water becoming trapped, and so avoids dripping: it only needs a gentle shake before use to achieve this.
Design Challenge: The main challenge was to design an environmentally friendly toilet brush that would stay completely out of sight, but could be compatible with most toilets, solve germ-proliferation and bad-odour issues, not drip, and would make people want to talk about it. The humble toilet brush is often considered an embarrassing topic. I wanted to design an original toilet brush that people would have no qualms about recommending to others, if not with pride, at least without blushing.
Research: A market survey was carried out. The findings confirmed our target audience and revealed suspected misgivings about the decision to purchase an integrated toilet brush, including possible issues such as dripping, return of organic matter back to the tank or installation. We focused on designing a toilet brush according to this feedback from a sustainable point of view, and on presenting an original product that people can talk about without feeling it is an uncomfortable topic.
Inspiration: The health risks of toilet brushes became clear during Covid. Bad bathroom smells were produced by germs proliferating on brush and holder. It was also apparent that most people tried to keep their toilet brushes hidden from sight. The Onogreen brush prevents the spread of germs and virus and avoids unwanted contagion in homes, hospitals, nursing homes, public toilets, restaurants and offices. By staying out of sight, the brush also inspires greater confidence in bathroom hygiene.
Project Duration: This project started in January 2020 during the COVID pandemic in Cangas de Onis, Asturias, Spain. It took 18 months and it will be on the market from December 2022
Operation Flow: The Onogreen brush allows the WC to be cleaned easily and without mess. Its shield protects your hand and acts as a lid when concealed in the flush system. Strong and robust, it withstands energetic action when needed. Compatible with disinfecting toilet tablets, it keeps them in the cistern until fully dissolved, thus avoiding blocking the flush mechanism. After the wear and tear of use, the bristles can be replaced, without having to replace the whole brush.
Patents: Patent pending
Image Credits: Image#1: Photographer:Worldproof Iberia, Illustrator: Alfredo Laria, Onogreen, 2022
Image#2: Photographer:Worldproof Iberia,Illustrator: Alfredo Laria, Onogreen, 2022
Image#3: Photographer:Worldproof Iberia, Illustrator: Alfredo Laria, Onogreen, 2022
Image#4:Photographer:Worldproof Iberia, Illustrator: Alfredo Laria, Onogreen, 2022
image#5: Photographer:Worldproof Iberia, Illustrator: Alfredo Laria, Onogreen, 2022

Video credits: Creator Alfredo Laria
All the pictures Copyright: Onogreen / Worldproof Iberia,s.l.